Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
New Products: Ithaca’s Black Bean Hummus & Graza’s ‘Grazola’
In this week’s new products roundup, Stouffer’s and Rice-A-Roni enter the shelf-stable mac and cheese category, Ithaca unveils its latest hummus flavor and Graza teams up with RIND Snacks to create “Grazola.”
Like Air Debuts New Flavor Program On TikTok Shop
Puffed corn snack producer Like Air announced a new strategy today that will see it release limited-time flavors exclusively via TikTok Shop.
Creator Collab: Feastables and PRIME Link Over Lunchly
PRIME has joined forces with Feastables to introduce Lunchly, a kid-friendly meal kit positioned as a better-for-you competitor for Kraft Heinz’s Lunchables.
Insider Daily Briefing: K-Food Continues to Climb
Expect Korean foods and flavors to roll out to more retail shelves in the coming year as the cuisine continues to gain traction on U.S. menus.
New Products: Collabs From Mike’s Hot Honey and Side Project Jerky, Plus Afia, Big Mozz & More
In this week’s new products roundup, Mike’s Hot Honey unveils yet another co-branded product, SPAM takes inspiration from a popular Korean condiment, and Krusteaz ventures into the refrigerated aisle.
Inside Fancypants Baking Co.’s Plans to Scale Its New Cookie Line
After two decades of focusing on decorated cookies, Fancypants Baking Co. is ushering in a new era of growth centered around a line of bite-sized, sustainability-focused cookies crafted with “pantry ingredients.”
Inside Amazon Saver’s Private Label Debut
Today, Amazon announced the launch of a new brand, Amazon Saver, to bulk up its private label department; the value-focused grocery brand will be available both in Amazon Fresh stores and online.
Insider Daily Briefing: Why Beyond Meat Is Going After A Whole Cut
Late last week, CEO Ethan Brown announced the company will soon roll out a whole muscle cut, plant-based steak. As consumers cite the segment’s over-processed nature, could Beyond’s embrace of healthfulness inject a panacea into its challenged profit margins?
How Big CPG Attracts A Cost-Constrained Consumer
Execs from big CPG food and beverage companies share their approach to the current state of consumer spending, or the lack thereof.
New Products: Pilgrim’s Chicken Nugget Smash Cake & Seal the Seasons’ Blue Spirulina Smoothie Kit
In this week’s notable new products roundup, Pilgrim’s creates a savory twist on what has become a first birthday tradition, TABASCO launches its first Mexican-style hot sauce, and Seal the Seasons debuts its Blue Spirulina Tropical Smoothie Kit after nearly a year’s worth of R&D.