Labeling
Featured Labeling Content
Non-Ultraprocessed Labeling Gains Ground, But Scientific and Regulatory Questions Remain
California became the first state to establish government-backed certification for foods labeled as non-ultraprocessed, but the move is raising new questions for manufacturers navigating differing definitions.
California’s ‘Non-Ultraprocessed’ Label Gets the Greenlight
California is creating a state-backed certification and on-pack seal for foods that qualify as non-ultraprocessed under legislation signed by Gov. Gavin Newsom this week.
Avocado Oil Claims Add Legal Risk to Snack Brands’ Seed Oil Shift
Potato chips makers are under fire, with allegations of false marketing and deceptive business practices over label claims about avocado oil.
Additional Content
Non-UPF Verified Turns Consumer Scans Into Demand Signals
Non-UPF Verified is bringing consumers into the ultraprocessed food (UPF) conversation with the release of a new app that features a barcode scanner to check a product’s verification status – and to request that an item become verified if it isn’t already.
HHS Proposes Mandatory GRAS Notifications, Advances Federal UPF Definition
The HHS proposed significant changes to the federal food regulatory framework that could have broad implications for packaged food manufacturers and ingredient suppliers.
Federal Court Orders USDA to Update GMO Labeling Rules by 2028
Consumers have the right to know whether highly-refined corn and soy oils are present in their food purchases, and they won’t be finding out via a QR code, per a final ruling issued by a federal district this week.
Rebel Must Redesign Pints After $23.8M Van Leeuwen Loss
Van Leeuwen has been awarded $23.8 million in profits in a trade dress infringement case against ketogenic ice cream brand Rebel.
California Expands UPF Crackdown With Proposed ‘Certified’ Food Label
A new proposed regulation would establish a “California Certified” alerting consumers to products defined as ultraprocessed foods.
‘Less Drama, Fear and Confusion’: A Look At Year One Of Wrangling UPFs
Ultraprocessed foods – and how to avoid them – may be the talk of Anaheim during this year’s Natural Products Expo West.
There Is No UPF Regulation Coming, RFK Jr. Claims
Despite the Administration’s assertion it will rein in the ultraprocessed foods prevalent within American’s diets, Robert F. Kennedy Jr., claims there won’t be any new regulations imposed in order to do so.
A Year In Food Industry Upheaval: Trump, Tariffs and Titanium Dioxide
This year will go down in the history books as one marked by an unprecedented federal focus on the food industry, sparking strategic overhauls of, and a bit of panic within, Big Food operations; a flurry of state-level action against a plethora of synthetic ingredients; and the adoption of some new acronyms – UPFs and MAHA, just to name a few.
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
GoodPop, LesserEvil, Interact Intro Good Food Collective
GoodPop, LesserEvil, Quinn and Evergreen have banded their better-for-you brand equity together to launch The Good Food Collective (GFC) in order to advocate for more transparency and higher standards in the food industry.