Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Drake-ing It In: Musician Joins $40M Raise for Plant-Based Daring Foods
Just nine months after raising $8 million in funding, plant-based meat brand Daring Foods announced last week that it had closed a subsequent $40 million in funding. The round was led by D1 Capital Partners with existing investors Maveron and Palm Tree Crew, along with musician Drake, also taking part.
GEM Closes Round to Bring its Food-Based Supplements into Retail
Vitamin “bites” brand GEM wants to make the store supplement aisle more tasty and transparent. The company, which makes functional, granola-esque bites, announced today it had raised $7.5 million in funding last month, an investment the largely direct-to-consumer brand will use to help launch into physical stores and expand its product line.
Pete and Gerry’s Former CEO on Sale: ‘We Were at an Inflection Point’
For organic egg brand Pete and Gerry’s, it was time to expand the flock. The company announced last week that it had sold the majority of its business to Butterfly, a Los Angeles-based private equity firm. The deal will allow the company to scale into adjacent categories and expand distribution.
Mid-Day Squares Closes Round, Looks to U.S. Expansion
Looking to straddle the confection and nutritional bar categories, bar brand Mid-Day Squares announced this week the closing of a $4 million funding round that will allow the outspoken Canadian company to expand further into the U.S. market. The four-year-old company expects to have $10 million in revenue for 2021, its co-founders said.
Siddhi Capital Team Files for SPAC, Seeks a Better-For-You Brand
Having already made the jump from operational consulting to investing, the principals behind Siddhi Capital this week filed with the United States Securities and Exchange Commission (SEC) to launch a proposed special purpose acquisition company (SPAC).
Speed Dating: Meet 1:1 with CPG Retailers on April 15
Our special subscribers-only Retailer Speed Dating will return on Thursday, April 15. The 1:1 virtual pitch and networking event will take place from 3PM to 5PM ET, bringing together retailers and up-and-coming food and beverage brands.
Prelude Closes Fund II to Invest in ‘Distinctive’ Brands
Prelude Growth Partners, a New York City-based fund, announced last week the close of their second fund at $250 million dollars. The majority of the fund’s limited partners also backed Prelude’s first $85 million fund in 2018, co-founder and partner Neda Daneshzadeh said.
Investment Firms Launch CPG SPAC
AF Ventures has joined the SPAC club. Together with investment groups Scharf Brothers and Mistral Equity Partners, the CPG venture fund once known as Accel Foods has combined forces with two other firms to launch a publicly traded “blank check” company to target more consumer brands.
Danone Buys Follow Your Heart to Strengthen Plant-Based Business
Yogurt giant Danone has acquired plant-based brand Earth Island, maker of the Follow Your Heart line of condiments, yogurts and breakfast items, the company announced last night. In a press release issued last night, Danone noted that the acquisition would give the company “a unique opportunity to strengthen its plant-based business.”
Base Culture Focuses In on “Clean & Simple” Product Platform
Base Culture is ready to accelerate the growth of its business, cleaning up classic favorites. The brand, which produces paleo-certified baked goods, breads and nut butters, announced last month the close of a round of funding led by previous investor Emil Capital Partners (ECP) and that the company would see a shift in executives, with a new CEO heading the company.



