Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
Submit Investment News
If you’ve recently raised a round of funding or have news related to natural food investment, submit your news to your team.
Watch Community Call
For timely investment insights, watch the Community Call video series.
Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Lucky Jack Coffee Acquired By Private Label Producer
Cold brew brand Lucky Jack has been acquired by private label manufacturer Magnum Coffee Roastery earlier this year for an undisclosed amount. Magnum has added Lucky Jack’s high-caffeine extraction IP, facility, products and manufacturing capabilities as part of the deal.
Where Will Joyful Ventures Deploy New $23M Fund?
A new $23 million VC fund is seeking scalable, early-stage, sustainable protein-focused startups to back. Launched by Joyful Ventures, the fund is specifically looking to invest in B2B businesses that have the ability to deploy multiple revenue streams and support the growing infrastructure needs of the alt-protein category.
Family Business: Nature’s Path Acquires Baby Food Brand
Family-owned breakfast cereal and snack brand Nature’s Path acquired fellow Canadian, CPG brand Love Child Organics in a bid to increase Nature’s presence in the toddler and kid-positioned food categories.
Unilever Buys Yasso As Part of ‘Premiumization Strategy’
Frozen novelty brand Yasso announced today it will be acquired by global conglomerate Unilever in a deal that is expected to close in the third quarter of this year.
The Whole Bowl: Briannas Acquires New Salad-Parts
After 40 years in the salad dressing business, Brianna’s is shaking things up. The company is opening a new chapter that includes new category expansions and, as announced last week, the acquisition of cheese snack maker John Wm. Macy’s
Meati Gets Lean, Cuts 5% Of Workforce
Meati is cutting its workforce by about 5%, affecting about 17 employees of the 300-person company less than six months after the mycelium-based protein company opened a new 100,000 sq. ft. production facility.
Selva Ventures Looks to Double BFY CPG Portfolio with $34M Fund II
Health and wellness-focused CPG investment firm Selva Ventures announced this week it has closed a $34 million raise for its second fund, which included backing from Unilever Ventures, PagsGroup and Obelysk as well as existing investors.
CircleUp Sells, VC Fund’s Final Home Still Unknown
After announcing a serving agreement for its credit offerings in March, fintech platform Brightflow has acquired the remainder of lender, investor and software platform CircleUp with an eye on further monetizing AI-driven data and insights platform Helio.
Tony’s Chocolonely Puts ‘Lock’ On Co. Mission, Gives Key To Seth Goldman
Tony’s Chocolonely is looking to set a new corporate standard that legally protects the values of mission-driven businesses.
Sonoma Creamery Cuts Fresh Cheese Biz To Focus On Snacking
Sonoma Creamery is ending 92 years in the fresh cheese business after selling off the division to The Atalanta Corporation, marking a formal shift toward a snack-focused future.