Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
[Exclusive] Stellar Snacks Locks In Minority Investment From Main Post Partners
Better-for-you pretzel maker Stellar Snacks has secured a strategic minority growth investment from private equity firm Main Post Partners.
After Reformulation Struggles, Yough Breaks Through with Major Retail Wins
Greek yogurt-based frozen pizza maker Yough was nearing an almost deadly inflection point, until Target stepped in. Over the past six months co-founder and CEO Micheal Rolland went from questioning whether to continue, to buckling down the business and scaling up from 50 to a few thousand doors nationwide.
Additional Content
Second Nature Picks Up Sahale From Smuckers
Snack platform Second Nature Brands (SNB) has purchased nut brand Sahale Snacks from The J.M. Smucker Company.
Wellfull Relaunches Jenny Craig As D2C Meal Platform
Wellful, an omnichannel health and wellness company, is rebooting weight management company Jenny Craig as a direct-to-consumer meal platform.
LesserEvil Brings in $19M, Reports 40% Bump in Valuation
Snack brand LesserEvil has closed a roughly $19 million capital raise, as it seeks to bet big on single-serve snacking and automation. Of the total raise, $13.5 million will go towards offering early investors liquidity while $5.5 million will go to the company as a primary transaction.
CPG Experts Team Up to Launch $312M Fund Humble Growth
Today Nick Giannuzzi, founder of law firm Giannuzzi Lewendon, along with RxBar founder Peter Rahal and Orgain founder Andrew Abraham, announced the official launch of their venture firm Humble Growth, which is debuting with a first fund of $312 million.
Aerofarms Emerges “Fully-Funded” From Chapter 11 Filing
After filing for Chapter 11 bankruptcy in June, Aerofarms announced today it has restructured the organization to be “fully-funded” following the court’s approval of its asset purchase agreement.
Obvi Wants to ‘Infiltrate’ Midwest with Expanded Coffee, Pet Brand Platform
Last month, collagen powder mix maker Obvi made its first acquisition, purchasing ground coffee manufacturer Coffee Over Cardio. The deal is just the first step, the company said, in its mission to become a CPG portfolio with a deep presence in the Midwest by way of its New Jersey HQ.
Quinn Foods Announces Long Awaited New CEO
Gluten-free snack brand Quinn Foods has ended over a year and a half searching elevating chief commercial officer Al Matulis to CEO who has been with the company since 2019.
With Eyes On Gen Z, Planting Hope To Grow “Deep Roots” In Foodservice
The rising costs of retail have pushed The Planting Hope Company to shift its growth strategy outside of the grocery store. Late last month the company announced plans to acquire QSR-cafe chain Argo Tea – marking a turning point in its new growth plan which centers on the managed food service channel.
Meati Trims Off Another 10% of Workforce
In a “incredibly difficult,” mycelium-based alt meat brand Meati has restructured its 300 person company, laying off 30 employees and moving another 30 into new roles as it seeks to prioritize profitability.
Get that Cheddar: Goodles Raises $13M to ‘Out Weird’ the Competition
Mac and Cheese and pasta brand Goodles announced yesterday a $13 million in new capital as it looks to take on its blue box and bunny competitors.
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