Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Blue Apron Sold For $130 M
Blue Apron announced this morning that Wonder Group, the privately held, vertically-integrated “Fast Fine” dining delivery services founded by Marc Lore, will acquire the company for $13 per share or approximately $130 million in equity value.
Shopify Deepens Ties to B2B Marketplace Faire
Shopify has invested in B2B wholesale marketplace Faire to creating a partnership to streamline management and purchasing operations for merchants and retailers between the platforms.
Second Nature Picks Up Sahale From Smuckers
Snack platform Second Nature Brands (SNB) has purchased nut brand Sahale Snacks from The J.M. Smucker Company.
Wellfull Relaunches Jenny Craig As D2C Meal Platform
Wellful, an omnichannel health and wellness company, is rebooting weight management company Jenny Craig as a direct-to-consumer meal platform.
LesserEvil Brings in $19M, Reports 40% Bump in Valuation
Snack brand LesserEvil has closed a roughly $19 million capital raise, as it seeks to bet big on single-serve snacking and automation. Of the total raise, $13.5 million will go towards offering early investors liquidity while $5.5 million will go to the company as a primary transaction.
CPG Experts Team Up to Launch $312M Fund Humble Growth
Today Nick Giannuzzi, founder of law firm Giannuzzi Lewendon, along with RxBar founder Peter Rahal and Orgain founder Andrew Abraham, announced the official launch of their venture firm Humble Growth, which is debuting with a first fund of $312 million.
Aerofarms Emerges “Fully-Funded” From Chapter 11 Filing
After filing for Chapter 11 bankruptcy in June, Aerofarms announced today it has restructured the organization to be “fully-funded” following the court’s approval of its asset purchase agreement.
Obvi Wants to ‘Infiltrate’ Midwest with Expanded Coffee, Pet Brand Platform
Last month, collagen powder mix maker Obvi made its first acquisition, purchasing ground coffee manufacturer Coffee Over Cardio. The deal is just the first step, the company said, in its mission to become a CPG portfolio with a deep presence in the Midwest by way of its New Jersey HQ.
Quinn Foods Announces Long Awaited New CEO
Gluten-free snack brand Quinn Foods has ended over a year and a half searching elevating chief commercial officer Al Matulis to CEO who has been with the company since 2019.
With Eyes On Gen Z, Planting Hope To Grow “Deep Roots” In Foodservice
The rising costs of retail have pushed The Planting Hope Company to shift its growth strategy outside of the grocery store. Late last month the company announced plans to acquire QSR-cafe chain Argo Tea – marking a turning point in its new growth plan which centers on the managed food service channel.