Investment
Dive into the latest stories, interviews, and discussions relating to investment, funding, and mergers and acquisitions throughout the natural food industry. Explore what the financial future looks like for natural food entrepreneurs in terms of capital availability, deal terms, lending, and the strategic marketplace in order to help shape your planning strategy for the short and medium term.
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Featured Investment Content
Maazah Raises $2M As It Deepens Distribution
Afghan-inspired food company Maazah has raised a $2 million seed round with participation from existing investors as well as three family offices based in the brand’s hometown of Minneapolis.
Tastee Apple Acquires Art of Sucre
In an act of confectionery consolidation, candy apple maker Tastee Apple Inc. has acquired cotton-candy brand Art of Sucre, bringing a “social-first” next-gen brand under the stewardship of a legacy sweets manufacturer.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Additional Content
Our Home Acquires Sonoma Creamery
Our Home’s better-for-you snack platform is expanding with today’s announcement that it has acquired cheese crisp snack maker Sonoma Creamery for an undisclosed sum.
Mondelēz Grows Q1 Revenue, Profits Despite Challenging Operating Environment
Mondelēz posted “solid top-line” results in Q1 2024 with net revenue up 1.4% and organic net growing 4.2%; however the multinational chocolate, candy and snack producer saw volume/mix decline 2.1%.
The Simply Good Foods Company Acquires OWYN
The Simply Good Foods Company announced today it will acquire Only What You Need (OWYN) for $280 million in a cash transaction.
Struggling CPG Lender Ampla Up For Sale; Brands Face Credit Concerns
An important source of working capital for early stage food and beverage entrepreneurs is in turmoil as fintech consumer brand lender Ampla and its investors have spent the last several weeks fighting off collapse.
Post-Foxtrot, Early Stage Brands Feel They’ve Lost A Bridge to Growth
When Outfox Hospitality abruptly shuttered its doors earlier this week, it left a lot of CPG brands caught in the fray, including many emerging brands and new product concepts. Many of them feel as if the industry has lost a major stepping stone account.
Wilde Protein Chips Pumps Up With Muscular Investment
Wilde Protein Chips announced today it had secured over $20 million in a round that will go towards supporting the brand’s growth trajectory with existing distribution partners.
Kroger/Albertsons: 166 Stores and Support Assets Added To Updated Divestiture Plan With C&S
Two months after the Federal Trade Commission (FTC) completed a review of Kroger and Albertsons’ proposed supermarket mega-merger and filed a lawsuit to block the deal, the grocery chains have added more store locations and assets to an updated version of their definitive divestiture agreement with C&S Wholesalers.
CPG Week: Water That’s Not Beer And PE Firm Buys Cracker Company
On this episode of CPG Week, the team discuss developments in a spicy trademark dispute, water thats Not Beer and the first acquisition for a new PE firm.
Cracker Maker Firehook Bakery Bought By PE Fund Forward Consumer Partners
Newly launched CPG Private Equity firm Forward Consumer Partners has made its first acquisition, taking a majority stake in Virginia based artisanal cracker maker and baking company Firehook Bakery.
AWAKE Secures CAD $5M Investment and Ramps Up Distribution, Seeking to ‘Lead the Evolution of Chocolate 3.0’
On the heels of significant distribution gains in both the U.S. and Canada, caffeinated chocolate brand AWAKE has closed a CAD$5 million (approximately $3.6 million USD) follow-on funding round from Btomorrow Ventures.






