Innovation
Featured Innovation Content
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Harken Sweets Scores Major Kroger Expansion Backed by Selva Ventures
Harken Sweets, armed with new capital from Selva Ventures, is readying a major retail expansion with Kroger, adding roughly 2,000 doors and bringing its total retail footprint to around 7,500 stores.
How Manufacturing Is Fueling Jackson’s ‘Rocket Ship’ Growth
Seed oil-free snack brand Jackson’s is using its manufacturing structure to fuel innovations and new distribution channels.
Additional Content
Jimmy Kimmel’s Sidekick Gets Serious About Salsa
Guillermo’s – the fresh salsa startup launched by late-night television personality Guillermo Rodriguez – appears to be yet another celebrity-backed packaged food brand. The founding team of industry innovators behind the venture insists that it’s not.
CPG Week Podcast: Scandal, Sauce, Snacks and Shrooms
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into the public relations crisis surrounding brands linked to prominent investor and advisor Peter Attia following recent revelations of his relationship with convicted sex offender Jeffrey Epstein. The duo also discusses the acquisition of Japanese-style barbecue sauce brand Bachan’s, Hain Celestial’s decision to divest its snack brands, and big moves by mushroom beverage makers.
How Evergreen Is Building A Frozen Waffle Platform
Evergreen’s brand refresh two years ago was an inflection point that has led to a series of investment rounds.
Lucky Broadens Energy Platform With Gummies
Lucky Energy is launching gummies as it platforms the brand into new use occasions, formats and value propositions.
CPG Week Podcast: Beyond Meat’s Beverage Launch And The Curious Case Of DayDayCook
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Beyond Meat’s expansion beyond meat alternatives, Prime’s foray into protein shakes, DayDayCook’s exit from the U.S., and Chameleon Cold Brew’s future under new ownership.
Wild Oats Relaunches As A Regenerative Organic Brand Under KeHE
KeHE Distributors is relaunching former grocery chain Wild Oats as a new consumer products brand committed to sustainable food production. Initial offerings include Regenerative Organic Certified juices, smoothies and eggs.
How TikTok Became a Product Incubation Platform
As TikTok has sought to style itself as a one-stop shop for branded content creation, the social media giant is now looking to forge even tighter relationships with CPG brands; becoming not just a marketing tool, but an entire product innovation platform.
Meat Snacks Move Beyond Sticks At Winter FancyFaire
New entrants in meat snacks showcased at Winter FancyFaire crispy textures and Asian flavors in the jerky set.
After Miyoko’s Meltdown, Nuts For Cheese Sees Fresh Opportunity in Premium Plant-Based Set
A turbulent year for plant-based cheese is opening unexpected doors for the category’s next wave of potential winners. As legacy players stumble and retailers lose confidence in the category, Nuts For Cheese aims to fill a hole for premium, artisanal brands that can deliver on taste, ingredients and trust with retailers and shoppers alike.
Jumex Launches First Candy Line with GoMix Gummies
Juice maker Jumex USA is bringing its decades-old name to the snack aisle with a new non-beverage product: Jumex GoMix gummies, launching this month online and in select Albertsons locations in West Texas and New Mexico.












