General Mills is doubling down on the powers of digestive health. The corporation is deepening its strategic partnership with natural brand GoodBelly, launching a line of lactose-free yogurts and cereal this week under the digestive health brand. In yogurt, General Mills will take on fellow functional foods brand Activia — offering similar product benefits for a younger audience.
Global confection leader Nestle announced this week that it has agreed to acquire Canadian vitamin maker Atrium Innovations, the parent company of functional food and supplement brand Garden of Life, for $2.3 billion in cash. The transaction is expected to close early next year.
In an interview during Natural Products Expo East in Baltimore, Md, Skratch Labs co-founder Allen Lim spoke about his new bar line, his plan after the departure of one of the company’s partners and his “Chinese Restaurant” model for growing a business.
Plant-based, health startup Revere launched last week with plans of bringing personalization to athletes’ pre- and post-workout mixtures. The direct-to-consumer drink mix company also announced that it raised $2 million in a seed round led by Lerer Hippeau Ventures prior to the launch.
The Illinois-based brand introduced its new line of USDA organic powdered bone broth on Wednesday. The launch comes less than two weeks after the company announced its expansion into over 790 Vitamin Shoppes nationwide.
nuun® and company, the leading sports drink brand in sports specialty and natural foods retail, is introducing Performance, the cleanest endurance drink mix designed for sustained and intense activities.
TRUProteins, the nutritional products company known for its NutraWhey and NutraPlant product lines, announced the launch of an all-natural nutrition powder named Nurish.
The GLUKOS Company Inc., an all-natural sports nutrition brand, today announced the launch of its groundbreaking protein bars and powders, which deliver protein into the bloodstream faster and more effectively than any product in the crowded protein market.
Amazing Grass™, the nation’s leading brand of certified organic, plant-based superfoods, announced an exclusive addition to its Green SuperFood line for Whole Foods Market: Green SuperFood Detox & Digest.
Vega announces the launch of their new Vega Sport Performance Protein. With an additional 5 grams of protein and added performance ingredients like turmeric, tart cherry, and probiotics, the mix now offers 30 grams of multisource plant-based protein, 6 grams BCAAs, and 6 grams glutamine.