Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
Submit Distribution News
If you’re expanding distribution or have news related to the food distribution network, submit your news to our team.
Featured Distribution Content
Distribution: Jams Heads to Target, Wonder Monday Goes National with Kroger
Jams, a high-protein take on the frozen crustless peanut butter and jelly sandwich, is rolling out to more than 950 Target stores nationwide.
Seeding Its Future: Smackin’ Fuels Growth With Vertical Integration
Sunflower seed snack brand Smackin’ has prioritized flavor innovation and manufacturing control to position for long-term growth.
Self-Manufacturing, Shelf-Stable Snacks Drive JonnyPops’ Expansion
JonnyPops has launched a freeze-dried innovation as it uses its manufacturing capabilities to scale further in conventional grocery.
Additional Content
Stick-ing The Landing: How KRAVE Is Muscling Into Meat Snacks’ Hottest Segment
Sonoma Brands’ KRAVE and Chef’s Cut are harnessing the demand tailwinds of premium meat snacks by leaning into the stick set.
The Cost Of UNFI’s Breakup With Key Food
While last week’s cyberattack dominated the discussion during UNFI’s third-quarter earnings call Tuesday, executives also shed light on the company’s decision to exit its “unprofitable” long-term supply agreement with grocery operator Key Food Stores Co-operative.
Distribution: Tom Brady’s GOAT Gummies Launch on Gopuff; Bowlcut Heads to Whole Foods
Super Bowl champion-turned-entrepreneur Tom Brady is going deeper into CPG with the launch of GOAT Gummies, exclusively available on Gopuff.
UNFI Shipping On ‘Limited Basis’ Following Security Breach
Wholesale distributor UNFI is shipping on a “limited basis” in the wake of last week’s cyberattack, executives said during an earnings call today to discuss third-quarter financial results.
UNFI Shuts Down ‘Certain Systems’, Service Disrupted After Cyberattack
Leading wholesale distributor UNFI has shut down some of its computer systems, leading to service and fulfillment disruptions, following a cyberattack last week. UNFI discovered “unauthorized activity” in its network on Thursday and proactively took several systems offline.
IWON Organics Founder Mark Samuel Returns With ‘Deeply Personal’ New Snack Brand
IWON Organics founder Mark Samuel is launching a seed oil-free kettle chip brand that will take an unconventional distribution approach.
Seal The Seasons Snags Strategic Investment, Promotes Key Team Members
Regionally-sourced frozen fruit producer Seal The Seasons is off to a hot start ahead of summer with three key team members promoted across the organization alongside a new strategic partnership with its longtime packaging supplier, Canada-based Farnell Packaging.
Distribution: The Pizza Cupcake Rebrands, Launches Breakfast Item in Target
Incredifulls (f.k.a. The Pizza Cupcake) has landed its first breakfast item, Egg & Cheese Breakfast Cups, in Target stores nationwide. The launch marks the official rollout of the brand’s broader-reaching new moniker.
MìLà Hits Retail ‘Inflection Point’, Expands In Frozen With Noodles
Frozen Chinese street food brand MìLà is platforming with noodle kits as it shifts its focus from DTC to a retail-first strategy.
Whipnotic Swirls Into Target: ‘Flavored Whipped Cream [Is] Growing Like Crazy’
Whipnotic is rolling into Target this month, as the mass retailer expands its whipped topping set beyond private label. The startup – founded by sisters Lori Gitomer and Tracy Luckow – is slated to join store brand Favorite Day on shelves at 250 locations initially with plans to triple that footprint by year-end.



![Whipnotic Swirls Into Target: ‘Flavored Whipped Cream [Is] Growing Like Crazy’](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2025/05/15134743/Whip_970-150x150.jpg)