The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
In an effort to bulk up its nutrition lineup, sports performance and supplement-maker Nature’s Bounty acquired “real food-based” nutrition bar brand The Best Bar Ever last week. The purchase adds a clean-nutrition halo brand to Nature’s Bounty’s growing portfolio of sports and nutrition products.
Health-centric nut and seed butter maker NuttZo officially announced this month that it’s launching a refrigerated bar line, Bold BiteZ, nationwide in ShopRite this January. And while NuttZo may be the most recent entrant to the category, it certainly is not the only newcomer.
The industry leader in anti-inflammatory nutritional products launched ZoneRx Bars, the first in their ZoneRx line. It supports both blood and gut hormones using high-dose polyphenols.
Like Mediterra’s other Savory bars, these new flavors are all natural, non-GMO, Gluten-Free, certified Kosher, dairy-free, vegan, low in calories and contain less than three grams of sugar. The SRP is $1.99.
Clif Bar & Company, a leading maker of nutritious and organic foods, introduced the category-first CLIF Nut Butter Filled Energy Bar in Canada in four flavours: Chocolate Hazelnut Butter, Chocolate Peanut Butter, Coconut Almond Butter and Peanut Butter.
At Natural Products Expo West, Ona will launch their new Functional Fuel Plant Protein Bars with Probiotics. The line will feature three SKUs: Chocolate, Almond Coconut, and Ancient Energy. Each 1.8oz bar is grain-free, has at least 10g of plant protein and boasts one billion CFU of GanedenBC30®probiotics.
Soul Sprout, a pioneer in the organic sprouted food movement, announced that it will unveil new products that will have among the cleanest and most nutritious ingredients in the bar category. Six new Nut Bars, including three sweet and three savory options, as well as new Almond Butter Bites were introduced at Natural Products Expo East, an annual trade show for the natural and healthy products industry.