RodeoCPG Aims To Reinvent Retail Growth for Better-For-You CPG Brands with New Product Offerings and Fundraising Round

RodeoCPG, a leading provider of retail growth solutions for better-for-you CPG (Consumer Packaged Goods) brands, is pleased to announce its new, expanded product offering.  Additionally, the company is thrilled to announce the successful closing of its recent fundraising round, led by esteemed investors TAWANI Ventures, BFG Partners, and a collective of tenured CPG leaders including: Michael Costello, Shane Emmett, Elizabeth Stein, Alison Cayne, and Bert Cohen.

The realignment of RodeoCPG represents a strategic shift towards a singular focus on nurturing the growth of CPG brands in the retail sector. By honing its expertise and dedicating resources to this specific area, RodeoCPG is able to deliver unparalleled value and specialized solutions tailored to the unique challenges faced by CPG brands in the retail space.

“We are excited to unveil our new approach and present our comprehensive suite of retail growth solutions to the industry,” said Zachary DeAngelo, Founder and CEO of RodeoCPG. “At Rodeo, we understand the evolving landscape of the retail channel and are committed to empowering our clients with the tools and knowledge they need to succeed. Our new product offerings are designed to address critical areas such as sales management and execution, sales order management, deduction analysis and dispute resolution, as well as sales planning and data analysis.”

“This announcement comes at a critical time for emerging brands, who have been experiencing a far more challenging fundraising landscape than anytime in recent memory,” added Kevin Mannering, Chief Product Officer at RodeoCPG.  “We’ve been listening to our clients, advisors, and other thought leaders in the space and investing in building a sales management infrastructure that will give our brands a distinct competitive advantage in the years ahead. That infrastructure is two-fold: a first-class team of CPG veterans with deep experience in retail sales management, data and analytics, and sales operations as well as our proprietary sales management software, Pitchable, which we will begin to integrate more and more into all of our engagements in the months ahead.”

RodeoCPG’s four main product offerings are specifically tailored to meet the unique needs of CPG brands aiming for sustainable growth in the retail world:

Sales Management and Execution: RodeoCPG’s experienced sales professionals provide expert guidance and execute effective strategies to drive sales growth and market penetration for CPG brands.

Sales Order Management: Leveraging cutting-edge technology, RodeoCPG streamlines and optimizes the order management process, ensuring efficiency, accuracy, and timely fulfillment.

Deduction Analysis and Dispute Resolution: RodeoCPG has partnered with Floret, a provider of deduction management software, to provide meticulous deduction analysis and dispute resolution services, which enable brands to recover lost revenue, minimize errors, and maintain healthy relationships with their retail partners.

Sales Planning and Data Analysis: RodeoCPG leverages advanced data analytics and planning techniques to develop data-driven strategies that optimize sales performance and drive future growth.

The successful completion of RodeoCPG’s recent fundraising round marks a significant milestone for the company’s growth and expansion plans. TAWANI Ventures, BFG Partners, and a group of accomplished CPG founders recognized the immense potential of RodeoCPG’s innovative approach and eagerly joined forces to support the company’s vision.

“We are thrilled to have the backing of such wonderful investors who share our passion for empowering better-for-you CPG brands in the retail sector,” added DeAngelo. “This investment will enable us to scale our operations, enhance our technological capabilities, and strengthen our position as the go-to partner for CPG brands seeking retail growth solutions.”

RodeoCPG’s expanded product offering signifies a major stride towards providing CPG brands with the tools and expertise they need to excel in today’s competitive retail landscape. With a team of seasoned professionals, innovative technology, and the support of prominent investors, RodeoCPG is poised to reshape the future of retail growth for better-for-you CPG brands.

About RodeoCPG

RodeoCPG is a leading innovator in helping better-for-you CPG brands excel in the retail channel. Backed by a team of industry experts, experienced sales professionals, and the proprietary Pitchable sales management technology, RodeoCPG offers comprehensive solutions to drive brand growth in the evolving retail landscape. With a strategic focus on retail success, RodeoCPG provides sales management and execution, sales order management, deduction analysis and dispute resolution, and sales planning and data analysis services.

For More Information:
https://www.rodeocpg.com/