Bobo's Brings More Bites, Bolder Brights, and Two New Flavors to the Snack Aisle

Fan-Favorite Oat Brand Upsizes Multipacks, Debuts Modern Packaging Refresh, and Expands Lineup with Raspberry PB&J and Cherry Pie Oat Bite

Loveland, CO — March 11, 2026 — Bobo’s, the original baked-with-love Oat Snack brand, is unveiling a vibrant new chapter for its packaging, alongside more of the products fans love. Beginning in April, Bobo’s PB&Js will transition from 4-count to 5-count packs, and Bobo’s Oat Bites will grow from 5-count to 6-count packs, to better meet consumer needs.

At the same time, the brand is introducing its most significant packaging redesign since 2016: a bold refresh designed to modernize shelf presence while staying rooted in its Colorado-baked heritage.

A Brighter, Bolder Shelf Presence

The updated packaging introduces a high-impact visual system anchored by:

• A modernized Bobo character, now featured within a circular badge seal reading “Baked with Love in Colorado.” The refreshed illustration feels cleaner, more confident, and iconic, transforming “Bobo” from a large front-panel illustration into a recognizable brand mark.

• Vivid, flavor-forward Pantone color blocking, including a strong sky-blue brand banner paired with saturated flavor fields, creating greater shelf differentiation and improved brand blocking at retail.

• Streamlined front-of-pack architecture, with clearer product naming (“Oat Bites” prominently centered), simplified typography, and a more contemporary layout.

• More intuitive claims organization, with certifications and product attributes systemized for easier navigation.

The redesign shifts from a text-heavy, illustration-forward format to a cleaner, more modern expression, balancing warmth and nostalgia with improved readability and shelf standout.

“Our new look reflects who Bobo’s is today — confident, joyful, and built to stand out. This redesign puts our product front and center, with bold, high-impact food photography that showcases the quality and craftsmanship of our delicious snacks that set us apart in the category,” said Henry Hughes, EVP of Marketing. “We’ve preserved the heart of our brand while creating a stronger, more cohesive presence at shelf and across every retail channel.”

Now With More to Love

In direct response to consumer purchase behavior and high in-home consumption, Bobo’s is expanding its multipack offerings:

• PB&Js: 4-count to 5-count

• Oat Bites: 5-count to 6-count

The new Oat Bites packaging proudly features a bold vertical banner calling out “Now with 6 Bites!” to clearly communicate the added value, reinforcing Bobo’s commitment to providing satisfying, pantry-ready snacks for families, lunchboxes, and on-the-go moments.

Two New Flavors Join the Lineup

Alongside the refreshed look and expanded packs, Bobo’s is introducing two new flavor innovations:

• Raspberry PB&J – A nostalgic twist on a lunchbox classic, featuring soft-baked, peanut buttery whole grain oats and vibrant raspberry filling.

• Cherry Pie Oat Bite – A bakery-inspired bite packed with real cherry flavor and the signature soft-baked texture fans love.

With bold flavor cues and vibrant color differentiation on-pack, the new varieties are designed to stand out while fitting seamlessly into the updated visual system.

Rolling Out Nationwide

The refreshed 5-count PB&Js and 6-count Oat Bites are now rolling out to retailers nationwide, with expanded distribution continuing through Q2 2026.

About Bobo’s

Founded in 2003 in Boulder, Colorado, Bobo’s started in a home kitchen with a mother-daughter recipe and a simple mission: make wholesome snacks that taste homemade. Today, Bobo’s continues to bake with love, crafting oat snacks made with delicious ingredients designed to fuel everyday adventures.