Joolies Drives National Growth in the Date Category with Date Pops Expansion
Venice Beach, California, (Feb. 2026) — Joolies, one of the fastest-growing brands in the date category, is expanding national distribution of its Date Pops product line into Whole Foods Market, Sprouts, Meijer, The Fresh Market, and Hy-Vee. The expansion marks a significant milestone in scaling one of the fastest-growing value-added date formats at retail.
The new placements build on an already robust lineup of more than 45 retail banners, including Target, Walmart, Albertsons, Safeway, Ralphs, Wakefern, Thrive Market, and regional independents — positioning Date Pops for continued ACV growth in 2026.
Retail momentum reflects surging consumer demand for dates and date-based snacks. “Date Pops resonate with consumers who already love dates — and with those who don’t typically reach for them,” said Amanda Sains-Harris, VP of Marketing at Joolies. “They’re a simple, satisfying way to upgrade your snack routine with real ingredients and bold flavor.”
Retailer interest has been fueled by the product’s broad appeal, clean ingredients, and convenient eye-catching packaging. Made with seven or fewer ingredients, 100% organic, and naturally rich in fiber and healthy fats, Date Pops deliver sustained energy from whole foods — no fillers, no shortcuts. The combination of dates and walnuts creates a soft, indulgent bite that feels familiar yet elevated – a snack that tastes as good as it feels.
From Gen Z snackers to everyday wellness consumers, Date Pops continue converting even the most skeptical shoppers into repeat buyers – growing basket sizes and creating incremental growth rather than simply trading within the date segment. The line is available in three flavors: Brownie Bite, Cinnamon Bun, and Lemon Bar.
Retail rollout highlights:
Whole Foods Market: national authorization
Meijer: chain-wide launch in March
The Fresh Market: Brownie Bite and Cinnamon Bun
Hy-Vee: all three SKUs
Distribution:
Date Pops are available nationally through UNFI, KeHE as well as regional distributors, enabling rapid placement and efficient replenishment across conventional and natural channels.
Joolies is exhibiting at Natural Products Expo West in March 2026. Find the brand at Booth N1709 to sample Date Pops and get a sneak peek at a new product launching at the show.
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About Joolies
Joolies is “changing the date-ing game,” bringing premium whole and pit-free dates and value-added date products to modern snackers nationwide. Sourced from trusted growing partners and packed with care from palm tree to package, Joolies’ dates are naturally sweet, nutrient-dense, and minimally processed, delivering fiber, antioxidants, and sustained energy from real fruit.
From fresh Medjool dates to innovative snack formats like Date Pops, Joolies is modernizing the date category and expanding consumption occasions. The brand is available in over 10,000 retail locations across the U.S., including Whole Foods Market, Target, Walmart, Sprouts, Albertsons, Safeway, and Ralphs.
Learn more at joolies.com
Press Contact:
Heather Holmes
1+(828)332-5307
For More Information:
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