Bob's Red Mill Introduces Three New Specialty Baking Flours

Super-Fine Cake Flour, Self-Rising Flour, and High Fiber Flour join Bob's Red Mill's lineup of America's best baking flours

Portland, OR (November 4, 2025) – Bob's Red Mill, a leader in the homemade food movement for more than 40 years, today announced the launch of three new specialty baking flours: Super-Fine Cake Flour, Self-Rising Flour, and High Fiber Flour. From delicate cakes and sky-high biscuits to better-for-you muffins, the new flours offer homemade perfection, every time.

Bob's Red Mill has set the standard for premium flours and ingredients since its founding in 1978 and these specialty flours honor that tradition, offering the same trusted quality with even more versatility. The new lineup includes:

• Super-Fine Cake Flour creates an irresistibly tender crumb in cakes, cupcakes, shortcakes, sugar cookies and muffins
• Self-Rising Flour is the magic ingredient for light-as-air biscuits, pancakes, quick breads, drop dumplings and more
• High Fiber Flour delivers an excellent source of fiber that bakes up like traditional flour in muffins, bread and more

"Our flours have been at the heart of home baking for generations, and these new additions give bakers even more ways to bring their recipes to life," said Daniel Barba, Vice President of Marketing at Bob's Red Mill. "With these new additions, we're giving bakers even more ways to make something special, supporting the everyday moments and standout kitchen creations that bring people together."

Each of the new specialty flours comes in a 3-pound resealable stand-up bag, designed for freshness and convenience. Like all Bob's Red Mill products, the flours are made with simple, high-quality ingredients and are rigorously tested for excellence.

Bob's Red Mill's Super-Fine Cake Flour, Self-Rising Flour, and High Fiber Flour are available now on Amazon for $14.59–$19.59.