Purely Sprouted Invited for Walmart's Prestigious Open Call 2025
Female-Founded Brand - One of Only 600 Finalists Out of 6,000 Applicants to Pitch at Bentonville Headquarters.
Ojai, CA - October 1, 2025 - Purely Sprouted, the innovative sprouted snack brand from Pure Simple Foods, has been invited to participate in Walmart's highly competitive Open Call on October 7 & 8. The brand is one of only 600 companies chosen from ore than 6,000 applicants nationwide to pitch directly to Walmart sourcing teams in Bentonville, Arkansas.
The invitation represents a significant milestone for the Ojai-based company, which manufactures its full line of sprouted nuts, seeds and super snack mixes in its own certified California facility. Purely Sprouted products are currently available on Walmart.com, and the Open Call presentation offers the potential for expanded distribution across Walmart's 4600+ stores nationwide.
"This is an incredible opportunity not just for Purely Sprouted, but for the future of accessible nutrition in America," said Kelley Scanlin, Founder and CEO of Pure Simple Foods. "Walmart serves close to 90% of American households, and their commitment to prioritizing health-focused brands means millions of families could have access to truly nourishing snacks. We're honored to be part of this movement."
Walmart's Open Call is an annual event designed to discover innovative American-made products and support U.S. manufacturing.
The brand brings several advantages to the pitch:
- American Manufacturing: All products are made in Pure Simple Food's certified facility in Ojai, California
- Female Founded Leadership: Founded and Operated by CEO Kelley Scanlin
- Clean Label Promise: Non-GMO verified, plant based, with no artificial ingredients
- Proven Track Record: 2025 Startup CPG Finalist and recent QVC appearances
- Unique Process: Sprouting unlocks nutrients and improves digestibility
Pure Simple Foods is a California-based natural foods company creating craveable, functional snacks under the Lark Ellen Farm and Purely Sprouted brands.
Ojai, CA - October 1, 2025 - Purely Sprouted, the innovative sprouted snack brand from Pure Simple Foods, has been invited to participate in Walmart's highly competitive Open Call on October 7 & 8. The brand is one of only 600 companies chosen from ore than 6,000 applicants nationwide to pitch directly to Walmart sourcing teams in Bentonville, Arkansas.
The invitation represents a significant milestone for the Ojai-based company, which manufactures its full line of sprouted nuts, seeds and super snack mixes in its own certified California facility. Purely Sprouted products are currently available on Walmart.com, and the Open Call presentation offers the potential for expanded distribution across Walmart's 4600+ stores nationwide.
"This is an incredible opportunity not just for Purely Sprouted, but for the future of accessible nutrition in America," said Kelley Scanlin, Founder and CEO of Pure Simple Foods. "Walmart serves close to 90% of American households, and their commitment to prioritizing health-focused brands means millions of families could have access to truly nourishing snacks. We're honored to be part of this movement."
Walmart's Open Call is an annual event designed to discover innovative American-made products and support U.S. manufacturing.
The brand brings several advantages to the pitch:
- American Manufacturing: All products are made in Pure Simple Food's certified facility in Ojai, California
- Female Founded Leadership: Founded and Operated by CEO Kelley Scanlin
- Clean Label Promise: Non-GMO verified, plant based, with no artificial ingredients
- Proven Track Record: 2025 Startup CPG Finalist and recent QVC appearances
- Unique Process: Sprouting unlocks nutrients and improves digestibility
Pure Simple Foods is a California-based natural foods company creating craveable, functional snacks under the Lark Ellen Farm and Purely Sprouted brands.
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