Ritter Sport Debuts Holiday Chocolate Collection and Honors German Heritage With Cross-Country Choctoberfest Campaign**
Ritter Sport, the iconic German chocolate brand known for its square bars, is helping consumers snap for joy this holiday season with the debut of its first-ever U.S. holiday collection. The festive lineup includes ready-to-gift packaging formats such as the Choco Cubes Stand-Up Bag, Minis Stand-Up Bag, Holiday Gift Tower, Gift Box with Bow and Novelty Ornament, each filled with a mix of delicious flavors like Milk Chocolate with Chopped Hazelnuts, Chocolate Mousse and Double Caramel. The seasonal items will be available at major retailers like Walmart, CVS, World Market, BJ’s Wholesale Club, Sam’s Club, Raley’s and Hy-Vee.
To double the fun, Ritter Sport is debuting its newest DUOs innovation exclusively at World Market stores across the U.S. this fall. At over 7 ounces, DUOs is one of the brand’s largest tablets yet, pairing two complementary flavors and textures in a single shareable square. Flavor pairings available in the U.S. include Crunchy DUO (Crispy Cream & Choco Crunch), Sweet N’ Salty DUO (Caramel Crush & Big Brownie) and Coffee DUO (Milky Macchiato & Crunchy Coffee).
“Many customers tell us they struggle to choose from our wide variety of flavors, so we thought, why make them pick just one? DUOs bring two distinct sensory experiences together, offering a delicious mix of tastes and textures,” said Chris Avery, Vice President of Sales. “We've seen great success with DUOs in Europe and are excited to bring this truly unique innovation to American consumers.”
To celebrate its German heritage, Ritter Sport is also hitting the road with a cross-country “Choctoberfest” campaign with interactive sampling at Oktoberfest events in Cincinnati and Denver, plus Chicago’s Christkindlmarket to invite more Americans to experience the joy of Ritter Sport firsthand.
“As we grow our presence in the U.S., we’re making sure our German roots remain at the heart of everything we do,” said Ralf Hilpuesch, CEO of Ritter Sport USA. “By participating in these celebrations of German culture, we can share our craftsmanship and uncompromising standards with modern products that delight American chocolate lovers.”
Ritter Sport, which has been crafting chocolate in Germany since 1912, is widely recognized for its signature square shape, colorful snap-open packaging, commitment to quality ingredients and sustainability-driven chocolate making.
To learn more about Ritter Sport, you can visit ritter-sport.com/en.
About Alfred Ritter GmbH & Co. KG
Established in 1912, the family-owned company based in the German town of Waldenbuch, with a second production facility in Breitenbrunn in Austria and subsidiaries in other international markets, currently employs around 1,900 people and achieved sales of 605 million euros in 2024. Alfred Ritter GmbH & Co. KG is the first major chocolate bar manufacturer to source only certified cocoa for its entire range, which includes the Ritter Sport and Amicelli brands. Ritter Sport consistently appears in the Chocolate Scorecard as a top company “Leading in policy and practice” globally for its sustainable cocoa sourcing. Ritter has been a balance sheet climate-neutral company since 2020 - another example of its own purpose to do the right thing to create really good chocolate. The colorful Ritter Sport squares are sold in more than 100 countries around the world.
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