HI-CHEW Returns To Fortnite With A Flavorful Lineup Of Mini-Games, Exclusive Rewards, And Fan-Created Content

The candy brand’s highly anticipated return to Fortnite invites players to unlock exclusive in-game HI-CHEW® items and take on five branded mini-games for a limited time

HI-CHEW, the immensely fruity, intensely chewy candy, is back in Fortnite Creative Islands by Epic Games for the third consecutive year of bold flavors and playful competition. Powered by Super League (Nasdaq: SLE), a leader in engaging audiences through playable media, content, and experiences within mobile games and the world’s largest immersive platforms, this limited-time in-game experience brings the HI-CHEW universe to life like never before, complete with vibrant visuals, exclusive rewards, and the return of fan-favorite mascot Chewbie.

Available through September 14, players can enter the Chewbie-Dome, a candy-colored hub located on Fortnite’s Minigame Box PVP Island to experience three custom HI-CHEW branded mini-games: HI-CHEW Climbers, HI-CHEW Chewlet Grabbers, and HI-CHEW Block Drop. Guided by Chewbie, these action-packed, flavorful experiences take players through exciting challenges to collect HI-CHEW Coins and earn exclusive in-game items along the way.

•  HI-CHEW Climbers: Dash up a towering ramp while dodging fruity HI-CHEW obstacles. In this custom minigame, players race against the clock to reach the top, dodging a variety of HI-CHEW branded obstacles along the way before the time runs out.
•  HI-CHEW Chewlet Grabbers: Step into a vibrant, candy factory-inspired arena and collect as many Chewlets as you can by the end of the timer. Compete in this fast-paced challenge and see who comes out on top with the sweetest haul.
• HI-CHEW Block Drop: Enter the arena with the roof wide open as objects begin to fall fast and furious. Only the quickest player will survive. Dodge your way to victory in this chaotic survival challenge!

Additionally, HI-CHEW is taking over two classic minigames with Chewbie Says Go! - a playful twist on Red Light, Green Light - where the Chewbie’s “chewlish” language will signal players when to stop and go - and HI-CHEW Pillars - branded floating platforms where players battle to be the last one standing - sparking endless excitement for gamers of all kinds.

This year also introduces a game-wide quest designed to reward and incentivize players as they engage in each of the HI-CHEW experiences. Unique collectible items are available to unlock through pickups on the map, by completing challenges, or by discovering special containers scattered around the virtual world.  These collectable elements add a unique and fun touch to Fortnite gameplay, allowing fans to showcase their love for HI-CHEW in-game. 

Adding to the excitement and fan engagement, HI-CHEW recently launched a creator competition within the Fortnite community, inviting top map creators to design their ultimate HI-CHEW x Fortnite experience. Judged by popular creators and influencers Birdo, Dagwummy, and ChitaZ, three winners were selected and granted funding and support to bring their HI-CHEW themed maps to life. All three custom-built maps are going live in August and will be available to play on the Fortnite platform indefinitely. This initiative marks a groundbreaking step in brand integration, making HI-CHEW the first brand to lead a Creator Competition within Fortnite.

“Our Fortnite integrations continue to open new doors for fan connection. We are thrilled to work with the Super League team once again to bring HI-CHEW to our growing fanbase in the gaming community,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. “HI-CHEW is all about creating shareable, joyful moments and this year’s in-game experience demonstrates that same spirit. Our partnership with Fortnite Creative developers allows us to show up in a way that’s playful and unexpectedly fun. We’re proud to keep building connections with fans through different and meaningful ways, meeting them where they are and creating experiences that go beyond the candy aisle.” 

This collaboration, brought together with HI-CHEW’s media agency Carmichael Lynch, encourages creators, influencers, and players to interact with HI-CHEW in fun, immersive ways that celebrate the brand’s vibrant personality and create memorable, authentic moments in the gaming world. Built on HI-CHEW’s passion for bringing joy and flavor to every occasion, the partnership with Super League positions HI-CHEW to leave a lasting, chewy impact on the Fortnite community.

“HI-CHEW continues to raise the bar for how brands show up in games. Once again, they are proving what can be accomplished by embracing playability. From creator-built maps to unlockable rewards, this year’s program is perfectly designed to drive deep engagement and spark cultural moments. We’re proud to be the partner helping HI-CHEW lead the way in the evolution of playable media,” added Matt Edelman, CEO & President, Super League. 

Moreover, as part of this campaign, HI-CHEW launched an Unlockable site where participants can complete up to 12 in-game and social media challenges over a 16-week period to earn Unlockable Points. These points can be redeemed for entries into a raffle offering both digital rewards and exclusive physical prizes such as limited-edition merch, free candy, discount codes, and more!

To learn more about HI-CHEW and to see where you can purchase your favorite products, please visit us online at HI-CHEW.com, like us on Facebook, and follow us on Instagram (@HICHEWUSA) and TikTok (@HICHEWUSA).

*This is an independently created Fortnite experience and is not sponsored, endorsed, or administered by Epic Games, Inc.