A-Sha Expands Premium Noodle Lineup with Bold New Flavors

A-Sha Foods USA, the brand known for its premium Taiwanese-style air-dried noodles, is expanding its lineup with new products designed to meet growing demand for restaurant-quality meals with bold, authentic, Taiwanese street-food flavor and clean ingredients, made in their home kitchens.

Using century-old Taiwanese recipes, these premium noodles are air-dried, not fried like others on the market, and made from just three simple ingredients: wheat, salt and water. Like all of A-Sha’s noodles, these new products never use preservatives, fillers or artificial flavors, just innovative textures, high-impact sauces and over 10 grams of plant-based protein per serving.

Spicy Mala Meteor Noodles (4-pack, $11.99) – Fiery, tingly and packed with umami, these noodles feature A-Sha’s patented Meteor cut, crafted with a dual-blade technique to create bold, 3D ridges that grip sauce on every strand. The result is a restaurant-style slurp that amplifies the spicy mala flavor in every bite.

Garlic Soy Thin Street Noodles (4-pack, $11.99) – A fast favorite, these thin, chewy noodles are coated in a bold garlic-soy sauce that’s savory, aromatic and umami-packed. Ready in just three minutes, they deliver craveable flavor and satisfying texture in every bite.

Spicy Dan Dan Meteor Noodles (4-pack, $11.99) – A craveable twist on the classic, these noodles combine spicy heat with nutty sesame richness for bold, balanced flavor. The signature Meteor shape, with its 3D ridges, is designed to grip every layer of sauce, delivering a rich, satisfying bite from start to finish.

Chili Crisp Squiggly Noodles (12-pack, $11.99) – Bold, crunchy and sauced to perfection, this plant-based twist on a comfort classic features A-Sha’s signature squiggly noodles paired with a chili crisp sauce loaded with crispy onion, garlic and just the right heat.

“These new launches are all about turning up the flavor without complicating your kitchen,” says Young Chang, president at A-Sha Foods USA. “Whether it’s the fiery kick of our Chili Crisp Squiggly Noodles, the umami punch of Garlic Soy Street Noodles or the bold heat and incredible texture of our Spicy Mala and Spicy Dan Dan Meteor Noodles, we’re giving fans bold, street-style eats that are 100% vegan, clean and ready in just minutes - it’s a next-level noodle experience rooted in tradition.”

With visually unique noodles and a bold chili crunch, A-Sha continues to innovate within the Asian noodle category while staying true to tradition. A-Sha’s newest noodles are now available on the A-Sha website, at Whole Foods Market (Spicy Mala Meteor Noodles and Garlic Soy Thin Street Noodles), and at select Costco stores in Southern California (Chili Crisp Squiggly Noodles), with Amazon availability and additional retailers coming soon.

About A-Sha Foods USA

With roots back to 1977, A-Sha Foods USA is known for its patented, 100-year-old legacy noodle recipe from Tainan, Taiwan. Since its launch, A-Sha has redefined the noodle category with its signature air-dried noodles made from just three simple ingredients: wheat, salt and water. Using a unique 18-hour air drying technique, A-Sha delivers better-for-you noodles that are both delicious, wholesome and developed with transparency, sustainability and premium quality in mind.

With over 40 years of traditional noodle crafting behind it, A-Sha continues to honor its heritage while embracing innovation. The brand has led the way with headline-making collaborations with iconic names such as Hot Ones and Sanrio’s Hello Kitty. Today, A-Sha products are available nationwide at major retailers including Costco, Target, Whole Foods, Walmart, Albertsons, H-Mart, Sprouts and Amazon.