Veroni Takes Center Court At The 2025 Cincinnati Open: Italian Lifestyle Meets American Tennis
Veroni, the leading Italian charcuterie brand in the US, renews its winning partnership with the tennis world. From August 5 to August 18, and for the fourth consecutive year, the brand returns as the Official Italian Charcuterie Sponsor of the Cincinnati Open—one of the most anticipated tournaments on the global tennis calendar—where it will unveil newly designed spaces and serve fans its signature Italian aperitivo experience.
The journey continues in New York, where Veroni will host an exclusive luxury suite at the US Open on August 30 and 31, bringing the unmistakable taste of Italy to one of the sport’s most iconic stages. Selected guests will enjoy a refined aperitivo experience paired with premium courtside views.
“This year marks Veroni’s 100th anniversary — a historic milestone that we’re proud to celebrate by continuing to invest in experiences that connect with people and reflect who we are,” says Emanuela Bigi, Veroni’s Marketing Manager. “Tennis is a natural match for our brand: it embodies elegance, passion, and international appeal. For the fourth year in a row, we’re proud to be part of this world that shares our values.”
A PREMIUM PRESENCE AT THE CINCINNATI OPEN
At the 2025 edition of the tournament, Veroni takes center stage with two prominent branded areas and a strong visual presence across the Lindner Family Tennis Center. At the Oasis—an open-air, private lounge located in the northeast corner of Center Court—Veroni serves as the title sponsor, offering guests an elegant space to relax and immerse themselves in the Italian aperitivo lifestyle.
The brand also makes a bold statement in the tournament’s new Pavilion, where it introduces a spacious lounge fully themed around La Sostanza dell’Aperitivo (“The Essence of the Aperitivo”). This immersive concept captures Veroni’s identity as the go-to brand for Italian-style aperitivo, blending authentic flavors, convivial spirit, and contemporary design.
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