Doughlicious Takes a Bite Out of the Big Apple and Brings Free Treats to NYC This August

Over 50,000 Samples to Be Handed Out at N.Y.C.’s Buzziest Hot Spots and Retailers

New York, NY –  August 6, 2025 — Get ready, New York! This August, Doughlicious, the brand known for its wildly crave-able gelato bites wrapped in cookie dough, is launching its biggest U.S. guerrilla sampling effort yet — hitting the streets for an epic N.Y.C. Field Marketing Tour that’s all about spreading sweet joy, one bite at a time.

With over 50,000 free samples being handed out throughout the month and over Labor Day weekend, Doughlicious will be popping up at the city’s most iconic locations — from Times Square to Union Square, Central Park to Battery Park — surprising and delighting (or “dough”lighting!) snackers, commuters, tourists, and dough-lovers alike.

But the fun doesn’t stop there — Doughlicious will also be showing love to local retail partners by making special stops at Wegmans, Whole Foods, Target, and other local favorites to drive excitement in-store and on the streets.

“We’re bringing Doughlicious directly to the people — N.Y.C. style,” said Whitney Spielfogel, VP of U.S. Marketing and Public Relations. “This is about making our brand impossible to miss and impossible to resist. It’s the ultimate snackable summer takeover.”

Whether you're catching a show on Broadway, shopping in SoHo, strolling through one of the city’s iconic parks or squares, or stocking up at your neighborhood grocery store, chances are Doughlicious will be there with free samples, smiles, and a whole lot of fun and flavor.

Follow Doughlicious_Dough on Instagram to see where the Doughlicious street team will pop up next — and don’t miss your chance to taste the dough that’s taking New York City by storm.