PopUp Bagels Brings the Heat (and Sweet!) with Limited-Time Summer Spread with Mike’s Hot Honey

New York, NY – July 21, 2025 – Just in time for the hottest days of the year, PopUp Bagels, the Not Famous but Known® bagel brand that popularized Grip, Rip and Dip® bagels is teaming up for a week-long flavor celebration with Mike’s Hot Honey across all 13 of its locations in New York, Connecticut and Massachusetts.

Running from July 24 through July 30, this “swicy” collab brings the craveable sweet heat Mike’s Hot Honey is known for into two new schmear sensations. It’s the perfect flavor combo for peak summer that is sure to sizzle.

Bagel lovers can choose from two special limited-time spreads:

• Hot Honey Butter – Whipped to perfection with just the right balance of sweet, creamy, and a kick of chili heat courtesy of Mike’s Hot Honey.

• Extra Hot Honey Peach Schmear  – A bold blend of juicy summer peach and the extra-spicy version of Mike’s signature drizzle.

This marks the first official pairing of two buzzworthy brands that share more than just heat: both began as passion projects, sparked by founders who set out to elevate everyday food experiences. Mike Kurtz created Mike’s Hot Honey after experimenting with spicy honey on pizza in Brooklyn. Adam Goldberg launched PopUp Bagels after baking small batches at home for friends and family. It was a hobby that quickly grew into lines out the door and a fast-growing fanbase.

“This collaboration is the kind of culinary fun we love to be part of,” said Mike Kurtz, founder of Mike’s Hot Honey. “PopUp Bagels has built a passionate following by delivering unexpected flavor experiences and that’s exactly what we aim to do with every bottle of Mike’s. We’re excited to bring some sweet-heat to their lineup and to the bagel fans who crave bold toppings.”

“In the early days, we were making small batches of bagels in my backyard and always reaching for Mike’s Hot Honey because it was simply the best,” said Adam Goldberg, founder of PopUp Bagels. “To now be launching a collaboration together feels like a full-circle moment. Two brands that have grown side by side, now coming together in a way that still feels true to where we started.”

As the sweet-meets-heat trend continues to take over menus nationwide, this latest collaboration brings it home in the most New York way possible with a hot and whole bagel and a schmear that packs a flavor-filled punch.

Whether you’re grabbing a dozen for the office or just indulging in a solo snack with serious attitude, don’t miss your chance to taste what happens when the bagel world’s biggest hit teams up with the brand that started the popular hot honey trend. 

To find your nearest PopUp Bagels location or to pre-order a dozen, visit popupbagels.com. For more about Mike’s Hot Honey, head to mikeshothoney.com.

About Mike’s Hot Honey

Mike’s Hot Honey, America’s original and leading brand of hot honey, has been elevating everyday eating experiences since 2010. Its first drizzle on a pizza at Paulie Gee’s in Brooklyn sparked a word-of-mouth sensation, creating a new category of pizza topping. By popular demand, Mike started selling his small-batch, hand-labeled hot honey bottles to visitors of the pizzeria and other local businesses. Today, Mike’s Hot Honey can be found in thousands of restaurants and retailers across the country. Using only 100% pure honey infused with real chili peppers, Mike’s Hot Honey’s sweet-then-heat flavor enhances any dish, from pepperoni pizza to chicken, cheese, charcuterie, ice cream, cocktails, and more.