Mary’s Gone Crackers, Inc. Poised for Continued Growth

The recent acquisition by Dare Foods Limited marks an exciting new chapter in Mary’s Gone Crackers and Mary’s Organic brands' growth story

Mary’s Gone Crackers, North America’s leading organic and gluten-free cracker brand, has reaffirmed its commitment to growth, transparency and innovation following its acquisition by Rosseau Incorporated, a subsidiary of Canadian-based Dare Foods Limited.

Dare Foods, a trusted, family-owned company with over 130 years of experience in the food industry, recognized Mary’s Gone Crackers not only as a category innovator, but also as a purpose-driven brand with exceptional values and customer as well as consumer loyalty. With Mary’s deep understanding of the U.S. market and Dare’s proven track record of supporting operations, this partnership unlocks new levels of investment, strategic focus and shared goals.

“We are proud to align with a company like Dare that shares our vision clearly and our values,” explained Michael Finete, CEO of Mary’s Gone Crackers. “Their support enhances our ability to grow, innovate and continue gaining market share in a highly competitive space. We ended 2024 with record-breaking sales, new customers, a totally reinvigorated product line and a vital transition to profitability in the second half of the year. This positive momentum reflects the strength of our brand, the impact of our strategy, our team’s commitment to continue advancing with humility and the conviction that drives us on this exciting trajectory in 2025, and beyond.”

Mary’s Gone Crackers enters this new chapter stronger than ever. The company’s 2024 sales hit an all-time high, capped by a record-breaking Q3 and Q4. The acquisition was a prescient decision and a testament to the confidence in Mary’s potential and future performance. Further, Mary’s Gone Crackers continues to gain market share from both conventional and natural snack competitors that lack Mary’s standout product attributes — including its certified organic, gluten-free, non-GMO, plant-based and transparency in sustainable ingredient sourcing.

Looking ahead, the company is preparing to launch a reformulated version of its flavor-forward Cheezee crackers in the coming weeks, a signal of its ongoing commitment to product excellence and consumer demand. It also launched nationwide in Costco in Q4 of 2024 with the fan-favorite Super Seed Everything flavor crackers, it recently hit shelves at Sam’s Club with its Original crackers and has developed new partnerships with BJ’s, Target, Walmart and many other customers. With enhanced operational support and shared strategic vision, Mary’s expects to accelerate innovation, grow market share and deliver even more value to its loyal community of consumers and retail partners.

Importantly, Mary’s Gone Crackers continues to operate independently ensuring full continuity as the brand scales to meet increasing demand.

“What stood out immediately was Dare’s appreciation for what makes Mary’s special,” concluded Finete. “They weren’t looking to change who we are — they recognized the value in our team, our strategy, our values and our deep roots with health-conscious consumers.”

About Mary's Gone Crackers

Mary's Gone Crackers® has grown to be one of the largest organic and gluten-free cracker companies in the United States since opening in 2004. Headquartered in Reno, Nevada, the company crafts high-quality snacks that are certified organic, Kosher, gluten-free and non-GMO. Even with its exceptional growth, the organization has remained committed to using mostly plant-based ingredients that cater to a variety of dietary needs and health-conscious consumers. Their products can be found across the United States and Canada, at both specialty and mainstream grocery stores.