Deep Indian Kitchen Adds Three New Kati Street Wraps And A Butter Paneer Entree To Its Frozen Foods Line

The New Additions Join The Brand’s Award-Winning Kati Street Wraps In The Frozen Aisle

UNION, N.J. (June 25, 2025) – Deep Indian Kitchen, the #1 fastest-selling brand in natural frozen entrees* available in over 22,000 stores nationwide,* is expanding its award-winning Kati Street Wrap line with three new varieties: Coconut Chicken Curry, Chicken Biryani, and Matar Paneer. The brand is also launching a vegetarian Butter Paneer entree, continuing its mission to bring rich, restaurant-quality Indian flavors to more households across the country. These latest innovations follow the successful debut of Deep Indian Kitchen’s Momo Dumplings in February 2025. The new offerings are rolling out at major retailers including Target, Sprouts, Stop & Shop, Hannaford, Giant, Giant Eagle, and more.

“Our Kati Street Wraps have experienced strong momentum since launch, with consumers responding to their bold, authentic flavors and convenient format,” said Kiernan Laughlin, General Manager of Deep Indian Kitchen. “As interest in global cuisine continues to grow, we’re proud to expand the lineup with new varieties like Coconut Chicken Curry – one of the fastest-growing Indian flavors in retail. These additions reflect our commitment to making premium, authentic Indian food more accessible, offering consumers a convenient and flavorful way to explore global flavors at home.”

Deep Indian Kitchen first introduced its Kati Street Wraps in February 2024, bringing the bold taste and satisfying crunch of Indian street food to freezers nationwide. Each wrap starts with flaky, handmade Paratha bread crafted in India, and is then filled with flavor-packed ingredients made from real spices, vegetables, and proteins. Ready in just 2 minutes, each wrap includes a crisping sleeve that replicates the street cart texture and experience – golden and crispy on the outside, warm and flavorful on the inside. Free from artificial flavors and preservatives, Kati Street Wraps offer a convenient, craveable option for lunch, a snack, or even a late-night bite.

The Kati Street Wraps have garnered significant industry recognition since launch, earning a PEOPLE 2024 Food Award, a Food Network 2024 Supermarket Award, The Kitchn’s 2024 Grocery Essentials, and Progressive Grocer's 2024 Editors’ Picks Award.

Also joining the lineup is Deep Indian Kitchen’s new vegetarian entree, Butter Paneer, crafted in response to strong consumer demand for one of the most popular Indian flavors. With 65% of Indian frozen meal buyers expressing interest in Butter Paneer and “butter” ranked as the second most sought-after Indian flavor, this launch brings a highly anticipated dish to freezers nationwide. The entree features a rich Butter Masala sauce, slow-simmered with freshly ground spices, tomatoes, and vegetables for a deep, layered flavor. It’s paired with generous cubes of paneer cheese, made from scratch in the brand’s dairy facility in upstate New York, delivering exceptional texture and taste.

To learn more about Deep Indian Kitchen and its latest innovations, visit deepindiankitchen.com or follow along on Instagram @deepindiankitchen.

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About Deep Indian Kitchen

The Deep Indian Kitchen brand was created and launched in 2019. It is owned by Deep Foods Inc., the 3-generation Indian-American family company that has been the largest manufacturer of Indian food for the Indian-American community since 1977. True to the "Deep" name, which symbolizes "enlightenment" in India, the brand was created to help all Americans learn more about India by elevating and expanding access to modern, high-quality Indian food, and guiding them through the cuisine's vast culinary experiences. Deep Indian Kitchen has quickly become one of the fastest-growing food brands in the US. Its deeply flavorful, ready-in-minutes meals, breads, and appetizers are currently available in the frozen section of more than 22,000 stores nationwide, and at its fast-casual Deep Indian Kitchen restaurant in New Jersey. 

Deep Indian Kitchen's roots in enlightenment extend to its mission to share the best of Indian culture through food that not only tastes good but also does good. Every purchase of Deep Indian Kitchen's products benefits the Deepkiran Foundation, a company-founded charitable organization, which helps provide access to education for underprivileged children in rural India.

For more information on Deep Indian Kitchen or to find Deep Indian Kitchen products at the store, visit deepindiankitchen.com and follow the brand on Instagram @deepindiankitchen.

*SPINS, Total US: MULO, Units/TDP, TDP>29, 24 weeks ending 12/29/24

*SPINS, Total US: MULO, L4W ending in 5/18/25