Cravings by Chrissy Teigen Releases New Baking Mixes with Thrive Market

Cravings, the award-winning food and lifestyle brand from the New York Times bestselling cookbook author Chrissy Teigen, continues its exciting growth in the baking mix category with the new Strawberry Mochi Pancake & Waffle Mix, launching with Thrive Market as an exclusive retail partner from May through June 8th.   

The new partnership with Thrive Market — the mission-backed, healthy and sustainable online retailer upholding the industry’s highest quality standards — reflects Cravings’ commitment to offering better-for-you baking mixes that still deliver on flavor.

Cravings’ new Strawberry Mochi Pancake & Waffle Mix is a playful twist on its bestselling Buttermilk Mochi Pancake & Waffle Mix. Made with non-GMO, gluten-free ingredients and free from artificial flavors, the mix creates light, fluffy, delightfully chewy pancakes or waffles, and only requires the addition of eggs, milk, and butter to make. The new release follows last month’s launch of the Old School Vanilla Sheet Cake Mix, which is also releasing with Thrive Market as an exclusive retail partner until June 8th, when they will release to additional grocery stores nationally. These two new offerings join Cravings' growing lineup of fan-favorite mixes including Perfect Chocolate Chunk Cookie, Chrissy’s Ultimate Banana Bread, John’s Glorious Golden Cookies, and Heavenly Coconut Key Lime Cake, which retail at stores across the country, including at Bristol Farms, Fresh Market, Gelsons, Green Acres, Earth Fare and more. 

Since entering the baking mix category in 2022, Cravings has been recognized for shaking up the space with its playful and fun approach to flavors and baking. Its mixes have earned praise from outlets like Bon Appétit, People, Food & Wine, and Delish, and its bakeware has even earned a coveted spot as one of Oprah’s Favorite Things in 2024.

More information and Cravings’ full line of baking mixes can be found at Cravings.com. Follow Cravings on Instagram @cravingsbychrissyteigen for more information.

ABOUT CRAVINGS:

From New York Times bestselling cookbook author Chrissy Teigen comes her brand Cravings which has a mission to redefine life in the kitchen. Cravings was founded in 2021 and consists of easy-to-follow recipe content along with everything people need to bring those recipes to life — from kitchenware and tabletop collections – to food products. In 2022, Cravings launched its first-ever line of baking mixes, which became instant bestsellers and are now available in 10 grocery retailers with over 3,000 stores. The brand's product combinations build cooking confidence and bring beauty to the kitchen for people to enjoy. Its purpose - life is too short to waste a good meal, so Cravings make it easy to get delicious food!

ABOUT THRIVE MARKET

With the highest quality standards of any U.S. grocer, Thrive Market restricts 1,000+ ingredients across its curated catalog—all at affordable prices. As a membership-based e-tailer, Thrive Market makes healthy, sustainable living easy and accessible, delivering everything you need to stock a better-for-you home.