David Dobrik Hit The Annual Sweets and Snacks Expo In Indianapolis To Officially Debut 'Wavers' By The Original Doughbrik's Snacks, May 13-15, 2025

Bonafide pizza connoisseur David Dobrik Introduced The Original DOUGHBRIK’S Snacks "Wavers" with Tastemaker Food’s co-founders Adam Cohen and Jerry Bello at the Annual Sweets and Snacks Expo in Indianapolis May 13-15, 2025

Wavers by The Original DOUGHBRIK’S Snacks made its' Sweets and Snacks Expo debut May 13-15, 2025. Notable snack industry veterans and co-founders Adam Cohen and Jerry Bello, known for their incredible success in the food and beverage CPG world, have partnered with globally-loved entertainer and digital megastar David Dobrik and his partner, influencer Ilya Fedorovich, on their nationally recognized pizza brand, DOUGHBRIK’S Pizza, to introduce Wavers. 

May 1, 2025, ahead of the Sweets & Snacks Expo in Indianapolis on May 13-15th, the team announced the official launch of The Original DOUGHBRIK’S Snacks under their Tastemaker Foods umbrella on NOSH. Inspired by the signature pizza flavors from DOUGHBRIK’s Pizza, this new out-of-the-box snack line brings a bold, crave-worthy tastes to the market, establishing a new category of snacking, with the introduction of Wavers. 

Dobrik and his partner, childhood friend Ilya Fedorovich, brought their midwest roots to the heart of Los Angeles when they opened their pizza joint in 2022 on the Sunset Strip, with an expanded mission to now bring their love for pizza worldwide through Wavers snacks. Wavers by The Original Doughbrik's Snacks features four flavors in the collection – Late Night Pizza, Spicy Pickle, Extra Cheesy, and Hot Honey – with no artificial flavors, no preservatives, no cholesterol, are trans fat free, non GMO, with only 140 calories per serving. Wavers fall into a category of snacks that are meant to be “good snacking,” essentially not considered junk food and therefore bingeable without guilt. 

The launch was also timed to their official e-comm site roll out, now live for purchase.

In addition, the brand officially announces the news of a June roll out into all Albertsons retail doors nationwide. Albertsons, the nation’s second largest supermarket retailer, with Banners of Albertsons, Safeway, Vons, Lucky, Jewel Osco, Acme, Andronico’s Randalls and Pavillions is set to be the first to launch the brand new, innovative snack item called Wavers in a nationwide rollout, with the product powered by David Dobrik, one of the world’s leading social media creators. Following the trade show, many more retailers will soon be announced as well.

Wavers is an innovation to the chip category, introducing a wavy, unique, crunchy snack. Each piece is a slightly different shape which creates an individualized texture every time. The goal of the chip is to not just be a snack, but represent a memory from Dobrik and Fedorovich’s friendship, seasoned by innovation and authenticity. 

Notes Dobrik, “The main focus had been perfecting the snack flavors and design ahead of our launch. We were so excited to visit the show and be able to officially debut Wavers at the Sweets and Snacks Expo.” 

Doughbrik's Snacks are the next natural transition for Dobrik along with his partner Ilya as they continue to expand their pizza empire. Dobrik first established himself with the success of his Los Angeles retail shop, Doughbrik's Pizza, and now forays into the snacking industry with seasoned CPG partners. 

“We worked around then clock for months to be ready in time for the Sweets and Snacks Expo, the biggest candy and snack specific trade show of the year. It was very important to us to be able to showcase the brand here, and introduce Wavers to the snacking industry ahead of our Albertsons roll out.” -  Adam Cohen, Co-Founder, Doughbrik's Snacks and Tastemaker Foods

Retailer news to follow, with brand and retailer announcements continuing to break in the months to come. Follow on social channels @eatdoughbriks and his original pizza restaurant shop channel @doughbriks as well as @tastemakerfood