Firehook Thinks Outside Of The Cracker With Two New Limited Edition Flavors

In collaboration with Graza® and Fly By Jing®, ‘Olive Oil, Lemon & Chive’ and ‘Sichuan Chili Crisp’ flavors hit shelves exclusively at Whole Foods® Market

March 26, 2025 - Chantilly, VA – Today, Firehook® Crackers announces two new first-of-its-kind flavors. In partnership with trendsetter Graza® Olive Oil and Sichuan Chili Crisp phenomenon, Fly By Jing®, these limited edition offerings deliver bursts of flavor curated by the quality and craft Firehook is known for. With every distinctive crunch, both flavor innovations redefine snacking and advance the Firehook® promise of simple, high-quality crackers to pair, dip, snack and enjoy.

As artisanal foods and unexpected brand collaborations continue to gain momentum in the grocery aisle, Firehook decided to show fans what a cracker is capable of. This ambition is the inspiration behind partnerships with both Graza and Fly By Jing. Firehook worked hand-in-hand with Graza to create a light and punchy cracker infused with Graza’s premium extra virgin olive oil, lemon, and chives for a superb herb flavor. And with savory and spicy flavors at the forefront of the exceptional Fly By Jing Sichuan Chili Crisp, this new creation adds a spicy kick to Firehook’s growing line of crackers.

“At Graza, we're all about finding new ways to bring olive oil into everyday moments and this collaboration with Firehook does exactly that," said Andrew Benin, CEO and Co-Founder of Graza. "The combo of Graza's punchy Extra Virgin Olive Oil flavor and Firehook's signature crunch makes for a crave-worthy snack and the perfect vessel for dipping and topping."

These Firehook limited edition crackers are baked in small batches on company premises and are now exclusively available at Whole Foods® Market stores:

      Olive Oil, Lemon & Chive: Baked with Graza Extra Virgin Olive Oil, lemon, and chives, this collaboration brings a perfect balance of zesty and savory flavors.

      Sichuan Chili Crisp: Baked with Fly By Jing Sichuan Chili Crisp, each cracker delivers a blend of heat and crunch for an addictive snacking experience.

“As the leader in premium artisanal crackers, we’ll continue to partner with groundbreaking brands to deliver inspired flavors,” said Maura Mottolese, Firehook CEO. “Combined with our signature crunch, the craveability of our limited edition crackers makes them perfect for any entertaining or snacking occasion.”

The new Firehook Crackers are now available nationwide exclusively at Whole Foods Market stores through September.