Elavi Launches Cookie Butter Cashew Butter: The Healthier Holiday Nostalgia You’ve Been Craving

LOS ANGELES, CA – November 20, 2024 – Elavi, the fast-growing brand disrupting the low sugar permissible sweet snack market, is thrilled to announce the launch of its Cookie Butter Cashew Butter—a first-of-its-kind innovation in the category. Delivering the warm, nostalgic flavor of Biscoff cookie butter, Elavi’s latest creation offers indulgence without compromise, crafted without gluten, refined sugars, or palm and canola oils.

The Cookie Butter Cashew Butter is naturally sweetened with dates and spiced with cinnamon, offering a creamy, wholesome alternative to traditional spreads. Packed with protein and healthy fats, it’s a versatile option for breakfast, snacking, or desserts that’s as functional as it is delicious.

“We saw a gap in the market for a cookie butter that consumers can feel good about eating,” said Michelle Razavi, Founder of Elavi. “With the rise of ‘permissible indulgence,’ consumers are actively seeking out treats that satisfy cravings while helping them cut sugar and vegetable oils. Our Cookie Butter Cashew Butter delivers on both taste and nutrition, setting a new standard in this space.”

Reinventing Nostalgia with Innovation

Elavi has become synonymous with reinventing nostalgic sweet snacks through its commitment to cutting sugar, increasing protein, and eliminating inflammatory oils. The Cookie Butter Cashew Butter follows the success of Elavi’s viral high-protein brownies and aligns with the growing consumer demand for real, natural ingredients.

Made with nutrient-dense cashews, coconut oil, and cinnamon, this new spread is perfect for anyone looking to indulge mindfully. And with no sugar alcohols or artificial sweeteners, it’s a standout in the low-sugar food market, which is currently experiencing a robust 9% annual growth rate. 

Addressing Consumer Trends

The launch of Cookie Butter Cashew Butter comes at a time when over 70% of consumers are actively working to reduce their sugar intake, seeking out alternatives that avoid sugar alcohols, which are often criticized for causing digestive discomfort. Elavi’s clean-label approach positions it as a leader in this “permissible indulgence” trend, delivering the perfect balance of flavor, functionality, and health.

“Elavi is pioneering a new era in indulgence—one where you don’t have to choose between enjoying your favorite flavors and meeting your health goals,” added Michelle. “We’re proud to be leading this shift with products that bring joy and nourishment to every bite.”

Availability

Elavi’s Cookie Butter Cashew Butter is available on the brand’s website and soon on Amazon Prime. 

About Elavi

Founded by fitness instructors, Michelle Razavi and Nikki Elliott created Elavi to redefine healthy snacking by creating high-protein, low-sugar, and shelf-stable sweet snacks that are designed to help you kick sugar, but keep the indulgence. From viral TikTok hits to top-performing SKUs at Costco and Amazon, Elavi is at the forefront of innovation in the functional food space.