Tal's to Kick Off Babaganoush at 21 Locations of New Seasons Market

OCTOBER 16, 2024. Tal’s kicks off Babaganoush at 21 locations of New Seasons Market. The launch brings bold, Middle Eastern-inspired flavors to customers, blending traditional tastes with fresh twists tailored for adventurous palates.

Tal's, formerly known as FUN Sesames, offers a line of Mediterranean-inspired products, including tahini sauce, babaganoush, and toum. The products are clean, made in the USA, vegan, and plant-based bringing authentic flavors to consumers who value healthy, plant-based options.

This additional offering – Roasted Eggplant & Tahini Babaganoush,  –  join the fast-growing Tal’s product line of Tahini Fresh Lemon, Tahini Fiery Harissa Chili, Tahini Freshly Herbs, Toum (Authentic Garlic Sauce) Jalapeno Cilantro, and Toum (Authentic Garlic Sauce) Fresh Smooth expanding customers options for a full Mediterranean experience. 

Tal, the founder and CEO, is thrilled for New Seasons Market customers to try the Babaganoush which is sure to revolutionize dips on the table. "This offering brings the essence of a Mediterranean feast to every bite, delivering bold, fresh flavors that elevate healthier eating to a whole new level,” she says. 

Roasted Eggplant & Tahini Babaganoush is a creamy tahini blended with smoky roasted eggplant for a rich, flavorful spread that brings authentic taste to your table.

Tal’s is available in over 1,000 retail locations and expanding, including Erewhon, Jimbo’s, and various other West Coast stores. The suggested retail price ranges from $6.99 to $8.99 per unit. Additionally, Tal’s is proudly WBENC-certified, promoting diversity within the food industry.

ABOUT TAL’S

Tal’s, a woman-owned company, is dedicated to offering the cleanest Mediterranean products on the market. Founded as Fun Sesames in 2019 and rebranded to Tal’s in September 2024, the brand expanded its mission beyond tahini to deliver a full Mediterranean experience. Each dip is crafted with responsibly sourced ingredients, free from preservatives and concentrates, bringing the freshest flavors to every table.

The inspiration behind Tal’s began after Tal lost her father to colon cancer, sparking a desire to make the world healthier, one tahini drizzle at a time. Growing up in a Mediterranean household surrounded by fresh, colorful foods and a love for tahini, Tal was accustomed to its rich flavors. When she couldn’t find a clean, ready-to-eat tahini sauce for her family, she saw an opportunity to create one herself, turning her passion into a purpose-driven business. 

Website: talsmediterranean.com

Instagram: tals_mediterranean