Yaza Brings Authentic Lebanese Labneh to Texas Grocery Shelves: Now Available at HEB, Central Market, and Whole Foods Market Locations Statewide

ATLANTA, GA – November 14, 2024 – Yaza, the new brand revolutionizing the dips and spreads category with authentic Mediterranean labneh, is thrilled to announce its expansion into Texas. Texans can now find Yaza’s thick, creamy, and versatile labneh at select HEB, Central Market, and Whole Foods Market locations across the state.

After a highly successful first year that saw Yaza launch nationally and gain placement in over 1,000 stores across the U.S., the brand is excited to bring its labneh to the Lone Star State. Yaza is made following a traditional Lebanese recipe, using only whole milk and salt from New York State cows. This slow-strained, probiotic-rich yogurt has a thick, velvety texture and is packed with protein, making it an ideal choice for health-conscious consumers looking to elevate their snacking, meals, and spreads.

"We are excited to introduce Texans to the authentic taste of Yaza labneh,” said Karim Khalil, Founder of Yaza. “Our labneh is a versatile, nutritious option that can be enjoyed in countless ways—from a spread or dip to an ingredient in savory marinades and salad dressings. Yaza embodies my family’s Mediterranean heritage, and I’m thrilled to see it embraced in the heart of Texas.”

A Taste of the Mediterranean

Available in four delicious flavors, Yaza offers a variety of ways for Texans to bring a Mediterranean flair to their kitchens:

• Plain: Classic and creamy, perfect for dipping or spreading.
• Za’atar & Olive Oil: Seasoned with Middle Eastern herbs and extra virgin olive oil.
• Spicy Chili: A bold twist for those who like a little heat.
• Roasted Garlic & Mint: Savory and aromatic with a hint of mint.

Recently recognized by Whole Foods Market as a trending product in the International Snacking category for 2025, Yaza is poised to become a favorite for those seeking bold, natural flavors. The labneh is free of thickeners and additives, staying true to traditional recipes for unparalleled authenticity.

For more information about Yaza and its Texas debut, please visit yazafoods.com/where-to-buy or follow @yaza.foods on Instagram.

About Yaza

Yaza is on a mission to bring authentic labneh to American families. It's made with the fewest ingredients possible to provide an unparalleled purity. Using only milk and salt and the traditional straining method to remove whey, Yaza labneh is made fresh in Upstate New York. Since launching Plain labneh in 2022, Yaza has expanded the product range to include unique flavors such as Za'atar & Olive Oil, Spicy Chili, and Roasted Garlic & Mint.