Felicia Appoints Michael Fricchione as Vice President Of Sales in North America to Help Reshape the Culinary Landscape With Vibrant Pasta Alternatives

BROOKLYN, N.Y.-- Felicia, the market’s newest better-for-you, organic pasta brand, welcomes Michael Fricchione as Vice President of Sales in North America. With more than a decade of experience in sales and marketing within the health food industry, Fricchione will play a pivotal role in the brand’s mission across the region.   

Prior to joining Felicia, Fricchione held leadership roles with renowned industry players including No Sugar Company, Danone, Icelandic Provisions and Kite Hill. At Felicia, he will leverage his expertise to drive the brand’s breakthrough into the North American market – building a talented sales team, optimizing operational efficiencies, forging key partnerships and enabling personalized customer experience. His strategic outlook and passion for reshaping the food ecosystem will be instrumental in continuing the brand’s “Colorfood Revolution” and delivering unrivaled, better-for-you options to consumers.  

“Joining Felicia is more than a career move and selling a new product; it’s making good on a promise of better living and leaving an indelible mark on the industry,” said Fricchione. “I look forward to joining the Felicia family and working alongside the talented team to bring colorful, flavorful and wholesome options to shelves and dinner tables around the continent.”  

Felicia, an expansion of Italian benefit corporation and healthy food pioneer Andriani S.p.A., made its North American debut at Natural Products Expo West in March 2024. The brand showcased its innovative portfolio of better-for-you pastas, including spirulina spaghetti, buckwheat mezzi rigatoni and more, all featuring the nutritional benefits of whole grains (brown rice, oat and buckwheat), legumes (chickpea and lentil) and other specialty superfoods. Each pasta alternative is made from 100 percent natural, allergen-free ingredients, cultivated entirely from organic agriculture and sustainably manufactured.   

“Michael’s commitment to driving positive change in tpuhe food ecosystem aligns perfectly with Felicia's mission to inspire a new way of Italian eating by offering healthy ingredients in the delicious form of pasta,” said Carlo Stocco, president of Andriani USA Benefit Corporation. “We are grateful for his expertise, and he will play an instrumental part in this journey to creating a healthier, more vibrant future for all – one plate at a time.”  

ABOUT FELICIA  

Felicia is a better-for-you pasta brand originally created in Gravina in Puglia, Italy in 2009 to provide food products and services focused on healthy nutrition, taste and sustainability. As part of the company’s commitment to food health, safety and carbon neutrality, Felicia products are all-natural and made only with water and flours sourced from its vertically integrated supply chain. This includes a multigrain mill that produces organic and naturally gluten-free grains (such as buckwheat, brown rice and oats), legumes (such as chickpeas and lentils) and superfoods (such as spirulina). Having recently made its North American debut, Felicia will be available at select grocery stores across the U.S. and Canada in the coming months. To learn more, connect with Felicia on Instagram @pastafelicia_us.

ABOUT ANDRIANI USA PUBLIC BENEFIT CORPORATION 

Andriani USA Public Benefit Corporation is a subsidiary of Andriani S.p.A., which is considered among one of the most innovative health food production benefit corporations in the sector with a commitment to sustainable manufacturing processes and an arm entirely dedicated to allergen-free products. With a commercial presence in over 50 countries worldwide, the Italian company offers an array of natural food products and services including alternative pastas made from unique ingredients including whole grains, superfoods and legumes. Andriani is also the promoter of the first legume supply chain that combines qualitative performance with environmental sustainability in field production.