Bachan’s Kicks Up the Heat with Launch of Target Exclusive, New Hella Hot Japanese Barbecue Sauce

SEBASTOPOL, Calif. – Bachan’s, The Original Japanese Barbecue Sauce brand and category innovator led by founder and CEO Justin Gill, announced today the launch of its seventh sauce flavor – Bachan’s Hella Hot Japanese Barbecue Sauce. The new flavor, which will be exclusive to Target initially, is a red-hot blend of red jalapeño and red habanero to deliver a double hit of mouth-watering warmth. 

Bachan’s Hella Hot Japanese Barbecue Sauce features a puree of fermented red jalapeño and kicks up the addictive heat with the addition of red habanero taking Hella Hot into a fiery new realm, with flavorful heat that intensifies as you eat it. Made using small-batch production and a cold-filled process with simple, authentic, vegan, and non-GMO ingredients, the crave-worthy condiment brings heat and spice to the forefront, amplifying the bold, fresh flavors of soy, ginger, garlic, and green onion.

“There are those that like it hot, and some that like it really hot,” says Justin Gill, Bachan’s Founder and CEO. “So, with the introduction of Hella Hot, we were looking to put the heat front and center. Hella Hot is for fans of heat and spice, for everyone who doesn’t mind a good burn or a little sweat.”

Available at Target, Bachan’s Hella Hot Japanese Barbecue Sauce can be used as a marinade, dip, finishing sauce, and with amped up Scoville levels, as a hot sauce. The new Hella Hot sauce is particularly good when used on hot wings, stir-fry dishes with chicken or beef as well as in place of hot sauce on tacos, pizza, or even a spicy michelada.

The cornerstone product for Bachan’s is its Original Japanese Barbecue Sauce, which comes from a multi-generational family recipe passed down to Justin by his own Bachan (a Japanese-American term of endearment for grandma). Launched in 2019, the Bachan’s family of sauces now includes Hot and Spicy, Yuzu, Gluten Free, Miso, Sweet Honey, and now Hella Hot. The brand has demonstrated an impressive growth trajectory since its start and is now widely available at more than 20,000 retailers nationwide, including Costco, Walmart, Target, Kroger, Whole Foods Market, Sprouts Farmers Market, Publix, Albertson’s, and more. The company also sells online at bachans.com and is the #1 best-selling barbecue sauce on Amazon.

Bachan’s Hella Hot Japanese Barbecue Sauce is available exclusively at Target in 17-ounce (482g) bottles and has an MSRP of $8.99. 

About Bachan’s Japanese Barbecue Sauce

Bachan’s was founded by Japanese American Justin Gill in 2013 and after six years of perfecting the multi-generational family recipe, the Original Japanese Sauce officially launched in 2019. With a mission to Bring Family Together through food, culture and connection, Bachan’s believes in a minimalistic and transparent approach to creating simple, authentic sauces inspired by traditional Japanese flavors. Bachan’s family of sauces are cold-filled (not pasteurized) and made with the highest quality ingredients, without the use of preservatives or flavorings, because Our Ingredients Matter.