Diana’s Adds Organic Options to Its Award-winning Line of Banana Bites, as the First and Only Upcycled Certified Frozen Novelty in Whole Foods Market

CHICAGO, Ill.-- Diana’s (dianasbananas.com), a freezer aisle icon crafting wholesome snacks with simple ingredients for the whole family, is expanding its line of award-winning Banana Bites with Organic Milk and Dark Chocolate, available exclusively at Whole Foods Market. Diana’s Organic Milk and Dark Chocolate Banana Bites are the first and only Upcycled Certified product in frozen novelty at Whole Foods Market, the world’s leading natural and organic foods retailer and the first certified organic national grocer in the U.S.

Diana’s has offered wholesome family snacking for nearly 30 years with its beloved range of frozen chocolate-covered Banana Halves and Bites. The new Organic Milk and Dark Chocolate options follow the introduction of White Chocolate Cinnamon Granola Crunch and Dark Chocolate Caramel Crunch in January, and come on the heels of two years of double-digit growth for Bites.

Each bite delivers a luxurious and indulgent snacking experience that supports sustainable farming practices, as Diana’s upcycles small, single, and irregular bananas from Ecuador that would otherwise be discarded for cosmetic reasons. The brand prevents 15 million bananas from contributing to food waste each year. 

“With our decades of sourcing the best Ecuadorian bananas, it made sense to go one step further and extend our sustainability efforts into organic plantations to offer both conventional and organic growers the opportunity to rescue more of the forgotten ones,” said Neil Cox, CEO of Diana’s. “It’s an honor to have Whole Foods share in our dedication to a more responsible food system, making strides like this a priority to lead the industry and push other retailers and brands to follow suit.” 

Diana’s Organic Milk and Dark Chocolate Banana Bites are USDA Organic, Gluten-Free, and only 90 calories per serving. They are now available in the frozen section at Whole Foods Market stores across the Northeast, Mid-Atlantic, and Midwest regions with an SRP of $7.99 and additional regions rolling out in the coming months. 

Diana’s chocolate-covered banana products can be found in the frozen novelties section of the freezer aisle at retailers nationwide, including Walmart, Albertsons, Ahold, Publix, Sprouts, Whole Foods, Meijer, Target, and more.  

In celebration of Diana’s 30th anniversary this year, follow @thedianasbananas on Instagram for the latest news and new flavor launches, and visit dianasbananas.com for the nearest store location.  

About Diana’s

Wholesome, nostalgic frozen fruit treats for the whole family — found in the freezer aisle.

Diana’s was born at the 1984 Taste of Chicago Festival and has been crafting premium chocolate-covered frozen bananas ever since. A pioneer in sustainable snacking, Diana’s sources its bananas from Ecuador, minimizing food waste by upcycling small or slightly irregular bananas and giving them new life with a luxe coating of high-quality chocolate. 

Diana’s are available in more than 10,000 retailers nationwide, including Walmart, Kroger, Albertsons, Publix, Sprouts, Whole Foods, Meijer, Target, and more. Find Diana’s Banana Halves in Milk Chocolate, Dark Chocolate, Salted Caramel, and Peanut Butter Cup, and Banana Bites in Milk and Dark Chocolate, as well as the new White Chocolate Cinnamon Granola Crunch and Dark Chocolate Caramel Crunch.