Seal the Seasons Doubles Distribution at Whole Foods Market and Seeks Partnership With More Organic Farms

Seal the Seasons is proud to announce new local foods distribution in ~250 Whole Foods Market locations. Shoppers at Whole Foods Markets in California, Florida, Georgia, the Carolinas, New Jersey, New York, and Connecticut can find new locally-grown, certified organic frozen fruits in their stores!

The new Seal the Seasons items include Blueberries, Strawberries, and Peaches depending on the state. Select items, including Certified Organic New Jersey Blueberries and Certified Organic Florida Blueberries, are only available at Whole Foods Market. This round of expansion makes Seal the Seasons available in approximately half of the Whole Foods Markets across the continental United States.

“Whole Foods Market and Seal the Seasons share the same values of sourcing locally grown foods and supporting family farms” said CEO Patrick Mateer, “It was a natural fit to focus on certified organic practices to bring shoppers the absolute best from their region of the US.”

Industry experts won’t be surprised by Whole Foods Market’s assortment decision. The grocer has long emphasized locally sourced items due to strong demand from the American public. Gallup Polls reports 73% of Americans “actively try to incorporate locally grown foods in their diet.” Many grocery stores and category merchants have put an emphasis on locally grown and have incorporated sourcing information into their merchandising assortment decisions.

“We have seen some of our best velocities from locally grown certified organic items. We want to keep scaling this program and bringing the best our farmers have to offer to our fellow Americans” said CEO Patrick Mateer, “We want to more of American family farmers to transition their acreage to certified organic.”

Certified organic surpassed $60B in food sales in 2022 according to the Organic Trade Association. Organic is continuing to grow its overall portion of Americans’ diets. The biggest consumer segment purchasing organic is millennial parents aged 18 to 34, which is the same segment over-indexing the highest on Seal the Seasons purchases according to Nielsen Panel Data.

“Growing certified organic can be difficult due to several reasons including local climate, cost of organic production, and regional pest pressure” said Danielle Mercier, Seal the Seasons’ Procurement Manager, “We want to connect with more organic growers in Michigan, the Northwest, the Carolinas, and in the Northeast to fulfill Americans’ growing demand for locally sourced organic produce.”

Certified organic growers interested in selling to the frozen market are encouraged to contact the company via their website www.sealtheseasons.com or office phone at 919-245-3535. Leave a message or ask for Procurement Manager Danielle Mercier.