Most Likely to Succeed… Again?: Peter Rahal, Founder, David
🏆 Most Likely to Succeed… Again?: Peter Rahal, Founder, David
He staged one of the most lucrative exits in recent industry history. Now, Peter Rahal is re-entering the arena – and doubling down. Seven years after selling RXBAR to Kellogg Company for a cool $600 million, Rahal is set to launch another protein bar that packs a whopping 28 grams of protein – with only 160 calories and zero grams of sugar – per serving.
Dubbed David, a nod to the Michelangelo masterpiece, and described as “rigorously perfected protein,” the brand is set to launch by the end of the year and is based on “the latest food technology” – a marked departure from RXBAR’s “you can make this in your kitchen” philosophy. After backing and advising dozens of consumer brands through his fund Litani Ventures and private equity firm Humble Growth, Rahal is ready to build a new bar. And this time he has more resources, experience and wisdom for the journey.