Incredifulls (f.k.a. The Pizza Cupcake) has landed its first breakfast item, Egg & Cheese Breakfast Cups, in Target stores nationwide. The launch marks the official rollout of the brand’s broader-reaching new moniker, previewed at Expo West.
Egg & Cheese Breakfast Cups are crafted with a brioche crust, cage-free eggs, rBST-free cheese and a sprinkle of everything seasoning and contain 150 calories per serving. The new offering has a SRP of $8.99 per 4-count box.
As co-founder and CEO Michelle Jimenez told Nosh in March, the rebrand to Incredifulls enables the company to bring its flagship brioche dough to new products designed for a variety of eating occasions throughout the day. The rebrand was, in part, spurred by consumer requests for products beyond its cupcake-shaped pizza.
“As we started speaking to more customers, they were asking, ‘Can you do more with the dough?’ We see snacking growing as a category in general and, as a handheld, there are different opportunities for Incredifulls to play as a snack or a meal,” said Jimenez.
Blackbird Enters Hy-Vee
Chef-crafted, plant-based frozen food producer Blackbird Foods is introducing its Margherita, Supreme and Pepperoni Pizzas to Hy-Vee shoppers across the Midwest.
“We’re excited to bring our New York-style pizzas to Hy-Vee shoppers. Our mission has always been to make restaurant-quality plant-based food more accessible, and this launch is a big step in that direction,” said Emanuel Storch, co-Founder of Blackbird Foods, in a statement.
Blackbird Foods was founded in 2020 as a collaboration between co-founder Mike Pease’s partners at Terri restaurants and the team behind Blackbird Pizza in Philadelphia. The New York-based brand produces a range of frozen pizzas, seitan-based “wings” and seitan available at more than 3,000 retailers nationwide as of 2023, including Target, Whole Foods and Sprouts.
The distribution partnership with Hy-Vee comes on the heels of Blackbird Foods’ acquisition by Ahimsa Companies earlier this year. In a statement, Pease said Blackbird planned to leverage Ahimsa’s expertise to enhance its distribution and manufacturing capabilities.
Superfood Bagels Heads to Fresh Thyme
Better-for-you baked goods brand Queen Street Bakery is rolling out its Superfood Bagels to Fresh Thyme Market stores. The retailer will stock three of the brand’s varieties: Chia & Flax Seed, Everything and Cinnamon Raisin. All three flavors contain 6 grams of protein per serving and are high in plant-based Omega-3s.
According to Justin Brown, director of business development at Queen Street Bakery, “this marks another big step in our mission to make superfoods more accessible (and more delicious) for everyone.”
TRUBAR Selected for Costco’s Multi-Vendor Mailer Promo
Simply Better Brands announced that its TRUBAR brand has been selected to be part of Costco’s latest multi-vendor mailer (MVM) promotion nationwide through June 8.
MVM is one of the retailer’s flagship promotional tools focused on driving visibility and encouraging trial through exclusive savings. This marks TRUBAR’s third consecutive year participating in the program, which will highlight its top-selling protein bar varieties, Oh Oh Cookie Dough and Get in My Belly PB & Jelly.
“We’re excited to have TRUBAR featured prominently once again in this popular promotion, reinforcing our commitment to providing high-quality, plant-based products that cater to today’s growing demand for alternative, better-for-you snacks,” said Erica Groussman, co-founder and CEO of TRU Brands, in a statement.
She continued, “Costco remains an important building block in our distribution expansions and brand building strategy.”
LK Snacks Brings Allergen-Free Meat Sticks to Walmart
LK Snacks has landed its allergen-free meat sticks in 2,800 Walmart stores nationwide. Chicka Boom Chili Crisp Seasoned Chicken Stick and Heat Seeker Beef Stick varieties will be available in 2,740 stores, while an additional 978 stores will carry the Herb-A-Licious Savory Turkey Stick.
Each meat stick contains 8 grams of protein and is free from sugar, preservatives and nitrates.
Teton Waters Ranch Beefs Up Whole Foods Offerings
100% grass-fed, grass-finished beef brand Teton Waters Ranch has introduced three new products to the mix at Whole Foods Market stores nationwide: 100% grass-fed beef hot dog, 100% grass-fed beef burgers and 100% grass-fed beef breakfast patties.
“These new products are all about making it easier than ever for families to enjoy better beef without compromising on flavor, convenience or values. From pasture to plate, each item reflects our deep commitment to clean ingredients, animal welfare and sustainable practices,” said Kevin Pallaoro, CEO of Teton Waters Ranch, in a LinkedIn post.
More distribution news from across the industry:
High-protein, low-calorie frozen foods company Counter scaled from 259 to 1,000 Target stores nationwide. The expanded rollout includes six macro-friendly frozen meals and burritos.
Tres Picosos has landed its Mexican burritos in more than 120 Safeway stores across Colorado, marking its first foray into retail grocery.
BLK & Bolddebuted its signature Rise & Grind Medium Roast blend in nine Costco locations across the Northwest in new 2 lb bags made exclusively for the retailer.
As the conversation surrounding seed oils continues, frozen seed oil-free fry slingers Jesse & Ben’s will launch nationwide with Whole Foods Market at the end of the month.
Keya’s Snacks has landed its first major retail account, Kroger. The retailer will carry the brand’s potato chips in Black Salt and Bombay Spice flavors.
