Getting That Dough: 7 Mile Brands Invests $3 Million in Drumroll Snacks
7 Mile Brands, the CPG brand incubator created by multi-exit entrepreneurs Jason Cohen and Sammy Kestenbaum, announced today a $3 million investment in refrigerated donut maker Drumroll Snacks to fuel the brand’s expansion.
Drumroll joins 7 Mile Brands’ growing snack brand portfolio, which also includes PRETZELIZED.
“With the rise of health-conscious consumers seeking more mindful indulgence, Drumroll’s unique approach to balancing taste and nutrition perfectly aligns with current market trends in the refrigerated snacks segment,” said Cohen in a press release. “This investment will amplify their impact on the industry.
Founded in 2019 under the name GreenHouse Foods, Drumroll produces a line of gluten-free, low-sugar, high-protein donuts in Chocolate Glazed, Vanilla Glazed and Strawberry flavors. Each serving is packed with 10 grams of plant-based protein and has just 8 grams of net carbs.
A serving has 190-200 calories and 1 gram of sugar. The grain-free donuts are crafted with a blend of almond flour, sunflower seed flour, and pea and pumpkin proteins and are sweetened with a blend of allulose, erythritol, and monk fruit.
Drumroll’s snacks are currently available at around 3,500 stores nationwide, including select Target, Kroger, Wegmans, H-E-B, Albertsons and Shoprite stores with a SRP of $3.49 per 3-donut single-serve sleeve. Additionally, the mini donuts are available online via the brand’s website.
In 2023, the brand executed a full rebrand of its mini donut lineup – including a new name and look – to better align with the product’s purpose and ensure it pops on-shelf.
John Davidowitz, Drumroll’s SVP of sales, previously told Nosh that the donut is positioned as an afternoon pick-me-up or a quick breakfast on the go rather than a true donut replacement. Other brands creating cleaned-up versions of the circular sweet include Better Bakehouse’s Donutful, Glonuts and DEUX, among others.
According to market researcher Future Market Insights, the U.S. refrigerated snacks market was valued at $27.8 billion and is experiencing rapid growth as consumers increasingly seek healthier snack options. What’s more, 60% of consumers look for snacks that provide additional health benefits beyond basic nutrients.
“We are thrilled to be partnering with the 7 Mile Brands family and to welcome Jason and Sammy to our board,” said Ryan Brothers, co-founder of Drumroll, in a statement. “Their track record of scaling brands is exceptional, and we are confident their expertise will help us drive innovation and guide the brand into the next chapter of growth.”
