BevNET & Nosh Community Calls This February: Standing Out at Trade Shows; Expo West Updates; Conserving Capital with Gerry Khermouch and Ken Sadowsky; Ghia’s Out-of-Home Marketing Strategy
Get ready for our February Community Calls! This month, explore Ghia’s smart out-of-home strategy that conquered the non-alcoholic market, hear tips from The Fresh Market, Goodles, and Pocket’s Chocolates for attracting buyers and decision-makers at Expo West, get updates on Expo West with the event team, and dive into insights on how to optimize resources during fundraising challenges with Gerry Khermouch and Ken Sadowsky. All of our February 2024 calls are free and open to the public – just register in advance and mark your calendar.
To listen to Community Calls on-the-go, check out our Community Call Podcast, available on Spotify, Apple Podcasts, or your streaming platform of choice.
Upcoming Community Call Schedule:
Expo West – What Gets a Decision Maker’s Attention?
- Date: Thursday, February 8
- Time: 1:00 PM ET
- Guests: The Fresh Market, Goodles, Pocket’s Chocolates, and Nosh Managing Editor Monica Watrous
- Topic: The Fresh Market’s Wade Yenny, Goodles, and Pocket’s Chocolates join NOSH’s managing editor, Monica Watrous, to compare notes on how to attract quality traffic at an expansive show like Expo West. We’ll discuss how to let buyers and decision makers know about your booth before the show, what attracts them to exhibits day of, and how to effectively follow up afterwards for a successful encounter.
- Register Here
The Expo West 411 – Updates and Best Practices for 2024
- Date: Tuesday, February 13
- Time: 2:00pm ET
- Guests: New Hope Media & Informa
- Topic: Expo West is right around the corner. Join the New Hope/Informa team as they unveil important updates for exhibitors and attendees, best practices for sampling and networking, retailer programs and activations, and the most commonly asked questions asked by exhibitors. Bring your questions!
- Register Here
Be Everywhere – Ghia’s Smart Strategy for Out-of-Home Marketing
- Date: Thursday, February 15
- Time: 1:00 PM ET
- Guests: The Ghia team and Adgile Media
- Topic: Ghia is taking the non-alcoholic market by storm and generating exposure with a careful strategy that includes out of home marketing. Adgile media, Ghia’s OOH partner, and the Ghia team explain how they decide where to put resources, how they track results, and the specific tactics that drive brand awareness.
- Register Here
How to Conserve Capital – Tactics From Ken Sadowsky and Gerry Khermouch
- Date: Thursday, February 29
- Time: 12:00 PM ET
- Guests: Industry veterans Ken Sadowsky and Gerry Khermouch
- Ken Sadowsky and Gerry Khermouch share their framework for how to make the most of your resources in this difficult fundraising climate. Learn the tactics they recommend such as dialing in DSDs, honing in on product-market fit, when to say “no”, and how to identify worthwhile growth opportunities. Bring your specific questions and we will answer them live!
- Register Here
If you have ideas for future topics, feel free to send them our way! Please submit all questions, ideas and feedback via our Community Call form.
About Community Call
Community Call, presented by BevNET & NOSH, is a recurring series of meetings amongst food and beverage professionals. Each call will tackle a topic impacting the CPG industry, and create a platform for timely insights, expert advice and community discussion. These calls will take place multiple times a month and invite the entire community to participate.
About BevNET
BevNET.com is the leading food and beverage-oriented media company, producing a web site, podcasts, print magazine, and live conference series. BevNET’s mission is to offer, through products in a variety of media, the best, most comprehensive forum for news coverage, expertise, partnership and support for all members of the beverage community.
About Nosh
Through its website (Nosh.com) and conference events, Nosh covers the world of entrepreneurial packaged food companies and services. In addition to news coverage, Nosh provides new and growing food companies the tools and knowledge they need to enter the market and succeed. Nosh is a product of BevNET.com, Inc.
