NOSH Live 2023 Replay: What’s On The Minds Of Next Gen Investors

Forty percent of Americans are either Millennials or Gen Z and by 2032 these two generations will account for 75% of the workforce. Speaking at NOSH Live 2023 earlier this month, Elizabeth Brown, an investor at Vanterra Ventures, highlighted that statistic in a panel discussion with Patrick Schwarzenegger, a CPG investor and co-founder and CEO of MOSH, and Mel Li, investor at Offline Ventures. The panelists discussed how they assess potential investment opportunities and the people behind those businesses.

Watch the video for the full presentation from NOSH Live, including why Schwarzenegger and Li believe that while celebrity backed brands may build awareness and buzz, these figures don’t drive repeat purchases. They also explain why as investors they seek out dedicated, authentic and community-focused founders who know their audience and argue that a shallow pool for growth capital in CPG can create more disciplined, scrappy and creative business leaders.