Market Share: Why D2C Daily Harvest Sees the Power of in Person

In this episode of Market Share, host Carol Ortenberg, the editor of NOSH, speaks with Rachel Drori, founder and CEO of frozen meal provider Daily Harvest on taking direct-to-consumer brands out to the public.

This month Daily Harvest opened its first “Tasting Room.” In this episode Drori shares why she and her team opened this Chicago brick-and-mortar location and what she gains by meeting consumers where they are and having face-to-face interactions.

In this episode, Drori shares:

• How in person, experiential marketing can complement a direct-to-consumer sales strategy.
• How an experiential marketing event can help a brand reach new shoppers as well as build loyalty with existing customers.
• Why selling products at these events may be just as important as sampling.
• Whether or not to use data from experiential marketing to guide your innovation strategy.