Gallery: May Sees New Sweets and Snacks
With the summer months approaching, brands are gearing up for warm weather and school vacations with frozen offerings like Tillamook’s new custard line and kid-friendly on-the-go snacks from Hippeas and LesserEvil. Check out the gallery for May’s notable new product launches, including new granolas from 88 Acres and Purely Elizabeth and protein bars from No Cow, Lovely Day and Obvi.
88 Acres
Seed-based snack maker 88 Acres rolled out several new products in May. Its new Cinnamon Maple Edge’nola -- which was made in partnership with Misfits Market -- upcycles the edges from its existing seed bars into a new granola offering, sold for $3.99 per 10 oz. package. The brand also launched a Blueberry Lemon Seed Bar exclusively at Sprouts nationwide, with the bar and corresponding Blueberry Lemon Seed’nola also available on the brand’s website.
LesserEvil
LesserEvil added two new flavors to its low sugar Mini Cookies line, which was first introduced last year. Its Birthday Cake flavor is available at CVS, Gelsons, Giant Eagle and Thrive Market and will roll out into Costco in June and Whole Foods in July. Meanwhile, a new Fudge Brownie cookie will be sold at CVS, Gelsons, Raleys, Giant Eagle and Thrive Market. Both new flavors retail for $5.99 per 4.4 oz bag.
Obvi
Obvi rolled out a collagen-infused protein bar, a meal replacement bar made with a cashew butter base, honey and whey isolate and offered in Fruity Cereal, Chocolate Peanut Butter Crunch and Birthday Cupcakes. The bars are sold on the brand’s website for $39.99 per 12-pack.
Dunn Brothers Coffee
Dunn Brothers Coffee partnered with global humanitarian organization Alight on a new Beyond Blend, made with East African and South American beans. A portion of the proceeds from the blend, which will be sold online for $18 and at Dunn Brothers locations through the end of June, will benefit Alight’s Changemakers 365 program to support refugee camps.
Purely Elizabeth
Purely Elizabeth added two new flavors to its Ancient Grain Granola lineup, Vanilla Chocolate Chip and Honey Peanut Butter, and also introduced new Grain-Free Apple Walnut Keto Granola Clusters. The new products are available at Target, Kroger and Whole Foods as well as the brand’s website.
Blendtopia
Functional food brand Blendtopia added three new flavors to its smoothie kits lineup: Keto Berry, Keto Chocolate Chai and Keto Green, sold at Whole Foods nationwide and the brand’s website for $6.49.
Tillamook
Tillamook launched new Frozen Custards, made with 16 percent butterfat, extra cream and cage-free eggs. The new custard is offered in a variety of flavors including Oregon Strawberry Shortcake, Chocolate Fudgy Brownie, Sea Salt & Honeycomb Toffee and Bing Cherry Cheesecake and is sold at select retailers in the West such as Albertsons/Safeway and Kroger for $4.99.
Bohana
Bohana released two new flavors of its popped water lily seeds, Zesty Ranch and Hickory BBQ, and also introduced upgraded and resealable packaging across its portfolio. The new flavors and packaging are available now on the brand’s website, Amazon and select retail partners.
TruEats
TruEats is a new Texas-based baking company offering mixes made with traditional Eastern ingredients like chickpeas, buckwheat, moong dal, urad dal and monk fruit and containing no added sugar. The brand’s plant-based and vegan mixes include Pancake & Waffle Mix, Brownie Mix and Dutch Chocolate Muffin & Cake Mix, as well as a zero calorie sweetener, all sold on the brand’s website.
Consider Pastures
New Hampshire-based Pete and Gerry’s Organics launched Consider Pastures, a national regeneratively farmed egg brand, rolling out its Certified Human Pasture-Raised Eggs at Whole Foods in the Northeast and Co-op Food Stores of the Upper valley for $6.49.
Vie
Vie 4 Health announced the launch of Vie, a vitamin and energy drink mix containing 24 vitamins, minerals and amino acids as well as caffeine from guarana and green tea. The mixes are packaged in stick packs in 15-packs ($19.99) and 30-packs ($29.99) in lemon-lime, orange and grape flavors.
Doughp
Edible cookie dough brand Doughp partnered with spirit alternative brand Ritual Zero Proof on its new Whiskey Maple Bacon cookie dough, featuring bacon bits and chocolate chips and infused with zero proof whiskey, available now on the brand’s website.
Fishers Island Lemonade
Craft cocktail maker Fishers Island Lemonade expanded into frozen treats with the launch of its Fisher Spirits Pops. Made with vodka, whiskey, lemon and honey with a 7% ABV, the pops are sold in singles and in 10-packs.
Hippeas
Organic chickpea snack maker Hippeas partnered with Illumination and Universal Pictures’ Minions franchise on limited edition Minions-themed Vegan White Cheddar Chickpea Puffs. The puffs will be sold in 6-packs of 1 oz. bags and 10 oz. family size bags on the brands website as well as on Walmart.com and in Whole Foods, Kroger, Sprouts and other retailers from June 1 to July 31.
Lovely Day
Lovely Day Bars are a new brand offering vegan allergy-friendly bars offered in Chocolate Chip and Sweet Caramel flavors. The line is sold on the brand’s website in 6-packs ($11.49) and 12-packs ($22.99).
MadeGood
MadeGood expanded into savory snacks with the launch of Star Puffed Crackers, containing nutrients from spinach, broccoli, carrots, tomatoes, beets and shiitake mushrooms. The new crackers are offered in three flavors -- Sea Salt, Cheddar and Pizza -- on the brand’s website and Amazon.
My/Mochi
My/Mochi Ice Cream launched three new globally inspired flavors of its gluten-free, 100 calorie frozen mochi balls. Coconut, Horchata and Guava mochi packs are now sold at select retailers nationwide.
No Cow
Now Cow debuted its first coated bar with the launch of its Chocolate Peanut Butter Cup plant-based nutrition bar, a dairy-free, low sugar bar containing 20 grams of protein. The new bar is sold on the brand’s website and will hit shelves at The Vitamin Shoppe on June 20.
