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Elevator Talk: Maxine’s Heavenly Elevates Homestyle Cookies with Clean Ingredients

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and the NOSH YouTube channel, with new pitches shared every week.

Robert Petrarca is the CEO and co-founder of Maxine’s Heavenly, a sweet snacking company that crafts cookies with better-for-you ingredients. Inspired by a beloved family recipe, Maxine’s aims to deliver a homemade taste for consumers seeking healthier options. The cookies utilize coconut sugar and dates instead of refined sugar, and are non-GMO, gluten-free and vegan. Over the past four years the company has grown its distribution to 1500 retailers on the West Coast, Mid West and North East. Petrarca is open to working with a strategic partner that can complement their bootstrapping and scrappy mentality with operational skills and a keen sense of sales and growth strategy.


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