Watch: One Bar CEO Talks Hershey’s Deal & The Need for Focus

Just over a month ago, global snacking and confection company The Hershey Company announced its acquisition of low-sugar, high-protein nutrition bar company One Brands, a deal valued at $397 million.

At Natural Products Expo East earlier this month, NOSH Editor Carol Ortenberg sat down with One Brands CEO Peter Burns to discuss the acquisition and what made the two brands a sweet pairing. Burns, the former CEO of nut butter company Justin’s at the time of its purchase by Hormel in 2016, also discussed how he approaches preparing a company for sale and what elements go into a successful exit.

To view the whole conversation with Burns, view the video above.