Standing out on the shelf is essential for brands in an increasingly crowded marketplace. To do this, brands must create packaging that grabs consumers’ attention and quickly and effectively communicates their message. At Expo East, several brands unveiled new packaging featuring brighter colors, added nutritional callouts, new logos and slogans, and revamped flavor names. Check out the gallery below to see redesigns from The Good Crisp Company, Pitaya, Moon Cheese and more.
The Good Crisp Company
The Good Crisp Company’s potato crisp line has new, colorful packaging that features the slogan “All Taste, No Guilt” as well as updated flavor names for its BBQ and Original offerings. The brand also debuted new Aged White Cheddar and Sea Salt & Vinegar flavors.
Crunchy cheese snack brand Moon Cheese announced a new packaging design, new names for existing varieties, and two new flavors. New flavors Garlickin’ Parmesan and Cheddar Bacon Me Crazy join renamed offerings Cheddar Believe It, Oh My Gouda and Get Pepper Jacked in Moon Cheese’s offerings.
Wella Organics, formerly Wella Bar, showcased its rebrand packaging for its new line of refrigerated, plant-based, superfood bars. The line includes flavors such as Cashew Turmeric & Ginger and Cashew Chai & Maca and will launch October 15.
Uncle Dougie’s five SKU line of organic sauces launched in BPA-free 13.5 oz. squeeze pouches, now available for $6.49 on the brand’s website. The pouches were switched in for glass bottles in order to reduce the company’s environmental footprint.
Saso Pepper Co.
Saso Pepper Co, recently acquired by Simply Served, showcased its newly rebranded condiment line including Roasted Tomatillo and Smokey Chipotle, both now available in 9 oz. squeeze bottles.
Plant-based baby and toddler meal brand Lil’ Gourmet’s new colorful packaging identifies its four SKU line as “chef-inspired veggie meals,” and highlights each meal’s sugar content.
Chef Soraya showcased new packaging for its six SKU line of Chef Soraya bowls. The rebrand also included a change in recipe, with reduced sodium and the addition of hemp hearts and quinoa.
Pitaya, formerly Pitaya Plus, debuted new packaging for its smoothie packs and bite-sized fruit pieces lines and expanded beyond its core ingredient of Dragonfruit, launching new flavors such as Acai-Guarana, Acai Berry, Coconut and Jackfruit. The packaging features a new logo and slogan “Illuminating Plant Power.”
Chocolate brand Theo unveiled its new simplified packaging design featuring brush stroke imagery. The new packaging is now available at retailers nationwide, including select Kroger banners.
Cheese cracker brand Cheddies showcased new call-outs on its packaging, which now call out cheese as the main ingredient, and more prominently identifying its sugar and protein content.
The new line of entrees from Caesar’s Kitchen features a new, modern design that highlights recipes and ingredients used in each meal and along with a new “CK” logo.
Nuttin’ Ordinary debuted a fresh look for its 6 oz. containers of cashew cheeses, adding yellow lids and calling out the cheeses’ 5-6 “simple ingredients” and the slogan “Eat Clean. Be Happy.”
Vitamin Sea’s whole leaf edible seaweed line’s now positions the products as suitable “for snacking, baking, and seasoning,” and teaches consumers about its origins “harvested from the pristine waters of Maine.”
Pipsnacks showcased new branding featuring brighter colors and added nutritional callouts. Pipsnacks co-founder Jen Martin told NOSH last month that the new look has a “nostalgic, retro vibe” aimed to make the brand “pop a little bit more off the shelf.”