Producers exhibiting at last week’s Natural Products Expo East seemed to recognize the opportunity in grain-free as many brands unveiled new innovations and flavors that play in this space.

The organic industry has changed. The question from consumers is no longer “why would you buy organic?” but rather “why wouldn’t you?” During last week’s Natural Products Expo East, leaders in the organic space came together to discuss how they are navigating this marketplace shift and evolution.

From a vegan snack brand’s entrance into frozen, to a side maker’s move to center plate, here are five brands debuting in new categories and aisles at the trade show.

In an interview during Natural Products Expo East in Baltimore, Md, Skratch Labs co-founder Allen Lim spoke about his new bar line, his plan after the departure of one of the company’s partners and his “Chinese Restaurant” model for growing a business.

While the plant-based food’s fastest growing category remains plant-based dairy alternatives — 20 percent growth and over $700 million in sales in the past year — plant-based meat is also gaining a lot of traction– especially with refrigerated “meats.”

Last week, the Project NOSH team headed to Charm City for Natural Products Expo East. From seaweed-infused pasta to cold-pressed hummus, here are six exciting picks from the show floor.

During a discussion at Natural Products Expo East 2017 in Baltimore, Md., panelists spoke about why they look to certifications, how certifications drive many of the decisions they make and which certifications can be “deal killers” for both consumers and retailers when missing from a package.

At Expo East 2017 in Baltimore, Md., the Project NOSH team examined how nuts are playing a increasingly prominent role within the industry. From dairy-alternative yogurts to on-the-go snack bars, here’s what we saw from nut-based products exhibited on the show floor.

From spiced dry fruit to frozen protein waffles, here are six new products that are making their debut at Natural Products Expo East in Baltimore, Maryland, this week.

Natural food investment keeps growing and the opportunity to meet a potential growth business is one of the biggest opportunities drawing private equity and strategics to events like Natural Products Expo East, which concluded last week. At the Baltimore show, Editor-in-Chief Jeff Klineman and Wellvest Capital’s David Thibodeau sat down at the show to discuss the progress of the natural and organic food business through the lens of decades, rather than years.