Nowhere Bakery x Lovebird Reinvent the Cereal Bowl with New Cereal Cookie Bark Collaboration

The better-for-you brands join forces for a crunchy, chocolatey snack combining a new innovation from Nowhere Bakery: chocolate chip cookie bark, made with Lovebird’s clean-ingredient Cocoa O’s cereal.

The new product combines Nowhere Bakery’s signature better-for-you approach to baked goods with the crispy crunch of Lovebird cereal, creating a snack that’s gluten free, dairy free, crunchy, chocolatey, and made with thoughtfully selected whole food ingredients.

The collaboration came from a natural alignment between two brands working to rethink traditionally indulgent categories. Nowhere Bakery has built its following by creating desserts that deliver on taste without relying on many of the ingredients commonly found in conventional sweets, while Lovebird has taken a similar approach to the cereal aisle.

Rather than simply putting two brand names on a package, the companies developed a product that incorporates Lovebird cereal directly into the eating experience.

Cereal Cookie Bark sits at the intersection of several growing CPG trends: nostalgic flavors and formats, cross-category brand collaborations, permissible indulgence, and consumers looking for ingredient-conscious alternatives that don’t sacrifice the experience of a traditional treat.

For Nowhere Bakery, the launch also expands the brand beyond its core cookie offerings and continues its push into new snacking occasions and formats.

Product Highlights:

• Made in collaboration with Lovebird
• Crispy, crunchy, and chocolatey
• Gluten-free, dairy free, no seed oils, no refined sugar
• Made with thoughtfully selected ingredients
• $12 for 1 bag; 3-pack for $30
• Available DTC now at nowherebakery.com

Nowhere Bakery is a better-for-you dessert brand creating nostalgic baked goods with a modern ingredient philosophy. The brand is known for proving that treats made without many conventional ingredients can still deliver the indulgent taste and texture consumers expect. All products are gluten free, dairy free, and made with no refined sugar or seed oils.

Lovebird’s mission is to clean up cereal, focused on reinventing a nostalgic pantry staple with simple, thoughtfully selected ingredients. Their lineup consists of nostalgic cereal flavors you know and love, including Cocoa O’s.