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Elevator Talk: Pan’s Mushroom Jerky Brings Umami Flavor to Meatless Snacking

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Michael Pan is the founder of Panco Foods, the maker of Pan’s Mushroom Jerky. The plant-based snack is based on a family recipe from Malaysia that utilizes umami shiitake mushrooms to create a meat alternative. The brand is available in 300 retailers, Thrive Market, and online, with plans to double its retail footprint this year. Pan is open to working with a strategic partner that can help scale manufacturing and operations to meet demand.


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