Elevator Talk: MUSH Makes Healthy Snacking Easier with Ready-to-Eat Overnight Oats

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on Project NOSH and Instagram TV, with new pitches shared every week.

MUSH bridges the gap between health and convenience by putting overnight oats in a grab-and-go format. Ashley Thompson, the company’s CEO and co-founder, shares how the unique packaging, which features a built-in-spoon, makes this product easily snackable. The product also utilizes HPP technology instead of heat pasteurization to keep the product fresh, which Thompson believes is a key differentiator in the overnight oats category. Through focusing on consumer lifestyles, the brand has been able to reach over 1,000 doors including coffee shops, athletic clubs, and corporate parks, in addition to grocery stores.

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