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Elevator Talk: Crafty Counter’s Wundernuggets Pack in Convenient Nutrition for Flexitarians

Our Elevator Talk pitch series showcases the up-and-coming food brands you need to know. Meet the founders behind the hottest brands hitting the market and hear their plans to stand out on shelf. You can catch this series on NOSH and Instagram TV, with new pitches shared every week.

Hema Reddy, founder of Crafty Counter, has created a product line focused on convenience, without sacrificing taste or nutrition. The company developed Wundernuggets, a line of frozen nuggets packed with various proteins and vegetables, that caters to flexitarian families, seniors, and people on-the-go. The brand offers chicken nuggets with added vegetables, a grain and gluten-free option, as well as plant-based, vegan nuggets. Crafty Counter is looking to expand beyond its regional reach and grow into a national brand, with the help of an experienced investor.


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