Lots to Crunch on at Sweets & Snacks Expo

Trader Joe’s cookie butter is one of a the retailer’s most popular items and has started a wave of consumer adoration, Pinterest approved recipes, viral videos and love poems. Now Belgian Boys, a New York brand bringing over European classics, is releasing their own natural, more upscale take on the product and debuted the two styles of cookie butter at Sweets and Snacks. With its bold, identifiable packaging, this is one brand consumers won’t miss on the shelf.